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Bicky Burger's tasteless ad shows there's still much to do to 'unstereotype' advertising

on Oct 15, 2019 | 0 comments

By Stephan Loerke

Bicky Burger has highlighted how much still needs to be done to rid the ad industry of its shock jocks, says Stephan Loerke, chief executive at the World Federation of Advertisers (WFA).

When an ad shows a man hitting a woman, it’s a disgrace. Last week, that’s exactly what Belgium fast-food brand Bicky Burger published on Facebook — creative that showed a man punching a woman in the face for handing him the wrong brand of burger.

The comic-book-style image showed the man exclaiming: ‘Seriously, a fake Bicky?’.

Though it’s since been removed, Bicky’s owner, Goodlife Foods, and the agency Read full story ›

Source: The Drum