Posts made in November, 2019

on Nov 13, 2019

By Sophie Cheng On the evening of the 10th November, Taylor Swift headlined the Alibaba Group’s Singles’ Day launch event at Shanghai’s Mercedes-Benz Arena, kicking off the yearly 24-hour shopping spree that has come to dominate Chinese consumer commerce. Swift followed the likes of Mariah Carey and Nicole Kidman in promoting what has become the world’s biggest shopping festival in only 10 years – an unofficial national holiday dedicated to shopping. Considered to be the world’s biggest recording artist, Swift’s presence was reflective of the new internationalism of a festival which now includes twenty-two thousand brands from eighty Read full story › Source: The Drum...

on Nov 13, 2019

By Andrew Blustein The Drum Digerati is our celebration of the world’s top digital marketers. As part of a series of questions, we asked each of those on the list what they believe will be the next wave of digital disruption. The years of mobile are mercifully over, hopefully, but industry leaders across the globe are split on the next big wave of digital disruption. Programmatic advertising has buyers and sellers rethinking their supply chains. Television is suddenly online and the voice boom is upon us. There are so many consumer touchpoints and so little time, that creatives are Read full story › Source: The Drum...

on Nov 12, 2019

By Samuel Scott Should mainstream news outlets first and foremost create profits for shareholders or neutrally, objectively and thoroughly educate the public? That is the battle for the soul of journalism today. From bias to neutrality and back The idea that journalists should be neutral and fair is relatively recent. In the US, newspapers took sides during the Revolutionary War. Throughout the 1800s, publications were essentially propaganda tools of political parties. Late in the century, ‘yellow journalism’ yelled sensationalist headlines, published scandal-mongering stories and even helped to provoke the mistaken Spanish-American War. But business changed things in the early 1900s. Publication owners discovered that offering advertising Read full story › Source: The Drum...

on Nov 12, 2019

By Shawn Lim Enter Alibaba’s Xixi Campus at its Hangzhou headquarters in the lead up to Singles’ Day, also known as 11.11, and one is greeted with bamboo everywhere, chosen because of its auspicious connotations of strong and steady growth to new heights. It’s Chinese name “damai,” is also a homonym for “big sales.” Staff on campus are also quickly moving around in red t-shirts with the 2019 slogan “Make 11 happen”, which is a play on “Make it happen”. They also make a show of banging large drums, which are placed around the campus and in each office, each time a sales record Read full story › Source: The Drum...

on Nov 12, 2019

By Jennifer Faull Tanya Joseph will leave Nationwide at the end of November following 18 months as its director of campaigns and public policy. Joseph, the architect behind Sport England’s prosperous ‘This Girl Can’ campaign and former press secretary to ex-Labour Prime Minister Tony Blair, joined the building society in May 2018. It was a new role for the brand as it looked to forge a voice in politics and address any social and national issues that affected its customers. However, internal changes have resulted in Joseph’s departure and her role will not be replaced. Speaking to The Drum, Joseph said that she would “rekindle” Read full story › Source: The Drum...