By Shawn Lim Patients are today more informed than ever, and developments in artificial intelligence, augmented reality and machine learning are transforming the healthcare experience. However, the success of screens, apps and wearables that are changing the healthcare experience, still depends on human interaction. That means a digital transformation in the healthcare industry will fundamentally change the relationship between caregiver and patient, and healthcare providers that will successfully make the leap are those that will shape the patient journey through empathetic experiences. This is according to S_HIFT, a joint report by Ogilvy and DHR that aims to help businesses adopt a holistic Read full story › Source: The Drum...
Read MoreBy Shawn Lim New Zealand alcohol company Lion has seen an increase in visits to its alcohol education platform, Alcohol&Me after an interactive makeover. Launched in 2013, Alcohol&Me aims to educate Kiwis on how alcohol affects the body and mind, empowering them to make smarter drinking choices. However, the platform was unable to keep visitors engaged for long periods as it was not built for mobile, which most were accessing the platform from. Lion tapped creative agency YoungShand to create a mobile-friendly and immersive experience that is engaging to users. The new features include interactive standard drink pour, designed to give users a more real-world experience Read full story › Source: The Drum...
Read MoreBy John McCarthy Back in August, Paddy Power made an unexpected push into print with the release of free football magazine Pitch Invader. Its editor and head of PR Lee Price said, “talent is tricky, paper is expensive,” but has hinted at another run in 2020. Paddy Power launched the mag to raise brand awareness in the summer before the return of the football season. It also wanted to give punters the knowledge base to start gambling again. The mag didn’t feature odds and barely referenced Paddy Power. An in-house staff team of six editorial staffers were led through this project by Price, Read full story › Source: The Drum...
Read MoreBy Shawn Lim Malaysian state-owned oil and gas company Petronas has created an online film to pay tribute to its partners and stakeholders in India. The three-part film, titled ‘Land of Light Bulbs’ and jointly created by Ensemble Worldwide, Director’s Think Tank and Fingerprint Films, celebrates India’s spirit of ingenuity with a story that explores friendship, energy and collaboration in resolving challenges. The main actors in the web film include Rahul Pethe (Aman), Shruthy Menon (Asha), Umang Vyas (Shiv), Rupesh Tilu (Javed) as well as Sunny Pawar (Chandar), star of Lion and winner of 19th New York Indian Film Festival Best Child Award and Rahul Read full story › Source: The Drum...
Read MoreBy Shawn Lim The South China Morning Post (SCMP) has tapped Adrian Lee as its new senior vice president of marketing and events as it seeks to continue building its brand globally. According to the Alibaba-owned media company, Lee will lead its growth strategies by raising brand awareness, increasing traffic to SCMP’s digital platforms, overseeing product and digital marketing, as well as driving SCMP’s events’ business. Lee crosses over the agency side, where he was the head of digital client solutions at WPP’s media agency Wavemaker. Prior to that, he worked for Dentsu’s Vizeum in London and Mediacom in Hong Kong. “We are extremely Read full story › Source: The Drum...
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