Posts made in November, 2019

on Nov 25, 2019

By olivia atkins Pan-European social creative agency and content studio, Hey Honey, has hired William Reed as its first creative director to work across the agency’s growing roster of clients. Reed will be based at Hey Honey’s headquarters in Amsterdam, and will oversee the creative output of the agency’s existing client base, whilst also supporting the agency’s ambitious growth plans across Europe. Reed said: “I’m looking forward to growing the agency to cut through the sea of brand bullshit. Hey Honey is a young, vibrant team with it’s finger on the pulse of culture – which is now more important than ever to drive Read full story › Source: The Drum...

on Nov 25, 2019

By Ramsey Marwan The way that we consume television has been changing for a number of years now. The typical linear experience of times gone has been replaced by a modern ‘on-demand’ alternative. Audiences can now watch what they want, when they want it. What began with concepts such as the BBC’s Red Button has now brought us to the age of the internet connected television, otherwise known as Smart TV. Smart TV devices provide audiences with the capability to install TV applications that deliver their favourite shows and videos on-demand. With Smart TVs expected to achieve over 50% Read full story › Source: The Drum...

on Nov 25, 2019

By Ellen Ormesher It’s the most wonderful time of the year again, and brands around the world are gifting us some of their biggest campaigns in an effort to get us all in the festive spirit. With campaigns coming in from the likes of JC Penney, Frito-Lay, … and others, here is this year’s hoard of Christmas campaigns: from the heartbreaking to the heartwarming and humorous, soundtracked by jingling sleigh bells or acoustic covers of 80s pop songs and illuminated by the golden glow of LED fairy lights. Take a look under the tree and click on the box that most takes your fancy – Read full story › Source: The Drum...

on Nov 25, 2019

By Shawn Lim CNBC International is seeing positive results from its decision to make millennials a big part of its focus on reaching new audiences, seeking to target aspirational consumers rather than just focusing on its traditional audience of inspirational consumers. The media giant claims to have drawn 50 million unique visitors to its personal finance platform CNBC Make It, in Asia Pacific, Europe, Middle East and Africa. For its documentary-style video series, CNBC Reports and explainer series CNBC Explains, it claims to have drawn more than 100m viewers. Cristy Garratt, the head of social media and digital video at CNBC explains to Read full story › Source: The Drum...

on Nov 22, 2019

By Andrew Blustein WeWork has named Publicis Groupe chairman Maurice Levy interim chief marketing and communications officer as the embattled brand sets a new course toward profitability. Levy, 77, is one of four new C-suite executives installed by WeWork chairman Marcelo Claure, who apparently addressed staff Friday (22 November) to detail a go-forward plan for the company to be cash-flow positive by 2023. WeWork, which confirmed Thursday layoffs of 2,400 employees, will apparently re-focus its business around disrupting “the legacy real-estate office space” model, according to a leaked internal presentation. The co-working company plans to double its locations Read full story › Source: The Drum...