Posts made in December, 2019

on Dec 27, 2019

By Andrew Blustein The Queen has shared her list of New Year’s Honours recipients to round out the decade with Diageo’s marketing chief Syl Saller and Sharon White, the former chief executive of Ofcom, among the recipients. In total, 1,097 people received an award that recognises the outstanding achievements of people across the United Kingdom. Notably, 51% of honourees are women and 3.3% identified as being LGBTQ+. Saller, Diageo’s chief marketing and innovation officer, was given the honour of Commander for her service to business and equality in the workplace. “This honour is testament to the incredible people at Diageo and in the Read full story › Source: The Drum...

on Dec 27, 2019

By Kyle O'Brien Janine Melnitz was a particularly grumpy character in Ghostbusters. The office manager for the Ghostbusters, played expertly by Annie Potts, she was known for her abrupt demeanor and her signature phone greeting, “Ghostbusters, whaddya want?” That character is returning after a long absence in a campaign for QuickBooks, and her usual surliness is replaced by a sunny disposition, thanks to the organization QuickBooks has brought the business. Intuit QuickBooks’ national ad campaign, ‘QuickBooks: The Easy Way to a Happier Business’, stars iconic and notoriously grumpy movie characters from the past, like Melnitz, who reveal it was the stress of Read full story › Source: The Drum...

on Dec 27, 2019

By The Drum It may appear unusual to give our brand of the decade honor to one that seldom advertises – at least not in the conventional sense, anyway. But then very little about our winner of this accolade, Patagonia, conforms to marketing orthodoxy. Of the handful of ads the outdoor clothing company ran in the 2010s, its most memorable was a one-off black-and-white placement, printed in The New York Times, showing its signature fleece under the headline ‘Don’t buy this jacket’. Published on Black Friday 2011, this piece of ‘anti-marketing’, as it was dubbed, spelled out vividly the environmental cost of manufacturing the Read full story › Source: The Drum...

on Dec 26, 2019

By Charlotte McEleny The return of BBC Sitcom Gavin and Stacey has scored one of the highest viewing figures in a decade for Christmas Day, with an average of 11.6 million viewers tuning in. The BBC’s decision to bring back comedy series Gavin and Stacey for a Christmas special has proven to be a hit, with over 12m people watching the show on Christmas Day in the UK at its peak, a 49.2% share of the audience. The show eclipsed all other shows broadcast on the day, with the Queen’s Christmas Broadcast coming in behind at almost half of the audience (6.4m). <p Read full story › Source: The Drum...

on Dec 26, 2019

By Rebecca Stewart British Airways is taking a different approach to holiday advertising for its new year blitz, launching a campaign with Ogilvy that plays on people’s competitiveness when it comes to travel experiences. Directed by comedy director Juliet May, the woman behind BBC’s Motherland, the campaign uses relatable social scenarios to demonstrate how when it comes to holiday conversations, people don’t always express how they really feel on the inside. ‘Clever You’ launches on Boxing Day (26 December) and is designed to show how BA offers more than flights only. The first hero TV spot shows two couples in a Read full story › Source: The Drum...