By Shawn Lim Coca-Cola has launched a campaign in Thailand to encourage millennials to sit down with their friends and family during mealtimes. The campaign, called “Taste the Feeling” and created by Ogilvy, aims to invite and inspire Thais to grab a Coke and turn their meals into meaningful moments shared with their friends and family. Coca-Cola will also organise a food event to allow people to experience for themselves how Coke can bring them closer. “The ‘Turn Food into a Meal’ campaign reflects Coca-Cola’s consumer-centric strategy, which puts the consumer at the heart of everything we do and leverages our powerful consumer insights Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Like many digital platforms, Facebook has been under significant advertiser pressure for some time to overhaul its measures around brand safety. The company has spent a lot of 2019 launching new products and services that aim to help brands and have more control over aspects such as privacy and brand safety. Speaking to The Drum in Singapore at an event about Facebook’s 2020 priorities, the business shared some insights into how it’d been developing products and speaking to the market about brand safety. Brand safety and privacy were named as a core point of focus Read full story › Source: The Drum...
Read MoreBy dom murphy Digital is awash with mystification. Too little clarity and too many vague promises. In order to help cut through the confusion our latest whitepaper – OK Computer? – explores why marketing technology needs to be 100% brand-led, and what steps should to be taken to achieve this. Keen to put our findings to the test, we hosted a series of breakfast briefings with senior brand marketeers. They corroborated our insights, as well as sharing their own. We’ll be posting a series of articles exploring these insights in greater depth over the coming months, but as a starter for ten here are Read full story › Source: The Drum...
Read MoreBy Matt Barnes A couple of months ago I wrote an article about the widening ‘self gap’ between our online personas and our digital ones. At the time Instagram had taken steps to remove public like counts to reduce the urge to compare yourself against your peers. Conversely, there was some criticism that this may have been a way to shift power away from influencers on the platform, and back towards (paid for) sponsored posts. I’m opting for the hopeful view that this is a digital wellbeing play. Regardless of the intent, it’s good to see some of the larger social platforms Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore-based clothes rental subscription platform Style Theory believes the future of fashion is renting because of a fundamental shift in consumer mindset. Sreeram Rajendran, the head of growth at Style Theory, notes consumers of all ages and genders are becoming more aware of the environmental impact of “fast fashion,” which makes trendy clothes more affordable, but results in over 10% of the world’s carbon emissions. Citing the ThredUp 2019 resale report, Rajendran says in the US alone, the pre-owned or secondhand fashion market is expected to grow faster than fast fashion in terms of total value by 2029. That Read full story › Source: The Drum...
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