By Shawn Lim

Singapore-based clothes rental subscription platform Style Theory believes the future of fashion is renting because of a fundamental shift in consumer mindset.

Sreeram Rajendran, the head of growth at Style Theory, notes consumers of all ages and genders are becoming more aware of the environmental impact of “fast fashion,” which makes trendy clothes more affordable, but results in over 10% of the world’s carbon emissions.

Citing the ThredUp 2019 resale report, Rajendran says in the US alone, the pre-owned or secondhand fashion market is expected to grow faster than fast fashion in terms of total value by 2029.

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Source: The Drum