By Thomas Hobbs It’s easy for marketers to get overwhelmed by data and miss out on a key piece of information about their target audience. Therefore having an effective content management platform in place could be the difference between either a successful or flat campaign. In their latest Drumcast, hosted on 11 Dec, The Drum, working in partnership with Celum, advised marketers on how they can implement and use a content management platform to increase sales and effectively manage global brands in the omni-channel world, and subsequently get a crucial edge over their rivals. The webinar is available on-demand, fill in the form below Read full story › Source: The Drum...
Read MoreBy Katie Deighton Eric Cantona believes in a lot of things. He believes in life, he believes in a higher energy and he believes in red wine, a glass of which he somehow managed to acquire during one of the very few dry periods in the speakers’ lounge at this year’s Web Summit. He believes in radical activism against the financial establishment. He believes in the power of immigration. And he believes in Shakespeare, science and the immortality of the human race, all of which he impressively managed to shoehorn into his recent acceptance speech at the Uefa President’s Awards. For those who Read full story › Source: The Drum...
Read MoreBy David Indo Running one of the big four is a tough job, especially when you understand how analysts look at the market. ID Comms chief executive David Indo explains why a big media pitch win offers a get out of jail card. Even in the good times being chief executive of a big holding company is tough. Except we aren’t in those times. Agencies need to reframe their offer, battle off the consultants and appeal to clients who are changing what they want from external partners. And there’s much less room to behave in a way that allows them to cover up their strategic Read full story › Source: The Drum...
Read MoreBy Danielle Gibson As we reach the end of yet another year, indeed the end of a decade, it falls on tradition to wrangle together what 2020 and beyond will bring. The Drum asks Australasia’s top creatives what trends they are excited about for the future. Voice Probably one of the most talked-about trends of the teens has been voice. The year of voice seems to have pretty much dominated the latter half of the decade, with statistics from the likes of ComScore, predicting that by the year 2020, 50% of all online searches will be performed with voice search. David Ponce de León, executive creative Read full story › Source: The Drum...
Read MoreBy Ross Berthinussen There’s an ingrained cultural narrative that you have to suffer for your art. That creative genius is born of hardship and struggle. That it’s better to burn out than fade away. It’s a narrative that has seemingly been embraced by the creative industry, with long hours, lost weekends, and unrealistic deadlines. Isn’t it time we rewrote this myth? There’s a wealth of evidence that happiness increases productivity. That feeling of security, not fear, improve creativity. That a healthy work/life balance feeds rather than dulls the creative mind. According to a 2018 study, 61% of the Australian creative industry shows signs of depression Read full story › Source: The Drum...
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