By Charlotte McEleny TBWA chairman Jean Marie Dru gave the term disruption a positive spin almost 25 years ago, forming a creative methodology around the term. A quarter of a decade later, he believes the word is still as relevant as it ever was. The negative connotations of the word, which he’s always rebelled against, are perhaps tougher to battle than ever. High profile troubles at famously disruptive businesses, such as WeWork, only add to mixed perceptions of the word. “The word has been overused, with a lot of different meanings and even denigrated. Read full story › Source: The Drum...
Read MoreBy John Glenday The international advertising market is expected to witness a deceleration in advertising growth to 4.8% from 5.7% recorded in 2018 before slipping back further to 3.9% by 2020. GroupM has followed up its UK forecast issued last week with a broader brush look at the key trends subduing advertising spend. Chief among these are the implications of new barriers to global trade and macro-economic uncertainty in many major economies with China showing particular weakness while Germany and Japan also come off the boil. The Worldwide Media Forecast spans 37 international again paints a rosy picture for both the Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak As with many sectors, beauty is in flux. Brands are exploring new ways to promote their products and engage directly with consumers (DTC), while being under scrutiny to be more environmentally conscious as they focus on community engagement to grow their consumer bases. Beauty has and always will be big business, and for Coty that is most recently reflected by the acquisition of shares in Kylie Jenner’s cosmetics brand for $600m to the company in November, and highly competitive when it comes to the likes of L’Oreal, P&G and the many others vying for consumer Read full story › Source: The Drum...
Read MoreBy Shawn Lim Hotels and resorts brand InterContinental has launched a new platform to engage the public to vote on their favourite symbolic sights, sounds, tastes, smells and feelings in selected cities. The platform, called InterContinental Icons, aims to discover what makes cities like Paris, New York, Shanghai, Dubai, Sydney and Mexico City unique and why they continue to inspire visitors and residents. InterContinental said the platform is a response to research the hotel conducted in which it found that the most popular sights in global cities are not always representative of the cities’ unique spirit. The research found that travellers often feel they only scratch Read full story › Source: The Drum...
Read MoreBy Shawn Lim Mumbrella Asia has announced it will close its Singapore office in the next few days after failing to achieve profitability in the six and a half years it has operated in the country. The closure was announced in a letter by the marketing trade publication’s founder and content director Tim Burrowes that was published on Mumbrella Asia’s website. In his letter, Burrowes revealed that the decision was made after the Singapore failed to achieve all three major sources of revenue around advertising, ticket sales and sponsorship, which he claimed the publication had managed to achieve in Australia. Burrowes also suggested that publication failed Read full story › Source: The Drum...
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