TBWA chairman Jean Marie Dru gave the term disruption a positive spin almost 25 years ago, forming a creative methodology around the term. A quarter of a decade later, he believes the word is still as relevant as it ever was.
The negative connotations of the word, which he’s always rebelled against, are perhaps tougher to battle than ever. High profile troubles at famously disruptive businesses, such as WeWork, only add to mixed perceptions of the word.
“The word has been overused, with a lot of different meanings and even denigrated. Read full story ›
Source: The Drum