By Danielle Gibson Entry deadlines for The Drum Awards are fast approaching for the Marketing, Search, Digital Advertising, Online Media, Design and Roses competitions. This global scheme aims to identify the best practices, companies and people throughout the advertising, marketing and creative industries by rewarding and celebrating the most effective strategies and campaigns over the past year, If you’re an agency, brand or not for profit organisation, regardless of scale, then these awards are perfect for you. In fact, they are open to any organisation that can prove results from Read full story › Source: The Drum...
Read MoreBy Shawn Lim Hotels.com is keen to help travellers suffering from a travel hangover, also known as post-travel blues or Post Travel Withdrawal Syndrome (PTWS). As part of its campaign, it has created a PTWS Escape Kit! Briefcase, a travel suitcase in disguise that contains functional items with a cheeky twist. These items also double up as solutions that act as quick fixes to beat the post-travel blues. There is also a Holiday Hangover Smoothie Recipe, created in collaboration with yoga instructor and lifestyle advisor, Tamao Iwasaki, that promises a refreshing boost chock-full of good stuff like protein, vitamins and antioxidants for travellers to Read full story › Source: The Drum...
Read MoreBy Shawn Lim Petrol giant Caltex created a giant pineapple in Singapore to celebrate the opening of a new petrol station in Jurong West ahead of Chinese New Year. The 2.5m-high giant inflatable fruit, created with the help of VMLY&R, is a nod to the local tradition of blessing a new home by rolling a pineapple into the house. Pineapple rolling is also a local tradition stemming from the Hokkien term for ‘pineapple’ sounding similar to the Hokkien term for ‘welcoming prosperity.’ Starting out from Tampines, the giant pineapple took a total of 24 hours to reach its destination in Jurong, making its way through Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs With more and more marketers using data to drive advertising campaigns, the idea of relying on artificial intelligence (AI) to improve how a brand talks to its customers isn’t as strange as it might once have sounded. As many as 85% of CMOs recognise their organisations’ future business success relies on creativity and memorable ideas to build a brand and create an emotional connection with consumers, according to a recent survey from the Dentsu Aegis Network. Yet just 54% of the same CMOs trust in their personnel to deliver this. Therefore, properly utlitsing AI marketing, which is able to use machine learning Read full story › Source: The Drum...
Read MoreBy Shawn Lim Transport for NSW has created a safety campaign to highlight the safety implications that come with the new light rail system it launched in 2019. The campaign, called ‘Heads Up, play it safe around light rail’ and created by Wunderman Thompson, showcases the community life around the light rail and features a local Sydney street cast sharing their knowledge of how to stay safe and enjoy the neighbourhood they love. “The campaign is integral to changing the behaviour of the Sydney community as the light rail launched,” said Rita Harding, Transport for NSW’s executive director of marketing and campaigns. “Too many of us Read full story › Source: The Drum...
Read More
Industry News