Posts made in January, 2020

on Jan 20, 2020

By Guan Hin Tay As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class. Insightful, powerful human truths make for compelling storytelling. Many families don’t eat reunion dinners with their loved ones anymore, and those that do might be physically there but are mentally in a world of their own, scrolling through their mobile phones. It’s not surprising that brother and sisters end up like strangers, and cousins end up not recognizing Read full story › Source: The Drum...

on Jan 17, 2020

By Andrew Blustein Ten months after buying 21st Century Fox’s properties for $73.1bn, Disney is removing the Fox name from two major production studios. The 85-year-old 20th Century Fox film studio will be renamed 20th Century Studios, and Fox Searchlight Pictures will be called Searchlight Pictures. According to Variety, while dropping the Fox name was inevitable, some believe the name associated Disney with the polarizing views of the Rupert Murdoch-owned media company. There’s yet to be a decision on dropping the Fox name from either 20th Century Fox Television or Fox 21 Television Studios, according to the publication. Sinclair, which Read full story › Source: The Drum...

on Jan 17, 2020

By Jenny Stanley We started with a global team. There was never any intention of hiring whatever was around. We were never going to settle for hiring staff because they were within driving distance, or that could catch the bus here to the office and back. We have always looked for the best people we could find, wherever they may be. We genuinely believe in having staff all around the world, and we have built our infrastructure around that. Our project management tools are designed with the remote worker in mind, and our deadlines are set knowing that, with staff in most time Read full story › Source: The Drum...

on Jan 17, 2020

By James Aberley Happy new year from the SO Marketing team! We’ve been working on so many projects that are due to launch this year, that it seems our headspace has been in this decade for some time. And so, it’s extremely exciting to be finally here with new websites and marketing campaigns going live in the next couple of months. We have now been established for 15 years, and we are proud of our efficient and technologically skilled team ensuring our clients go forth into this new decade with fresh ideas, new ways to push their business forward and constantly pushing boundaries with Read full story › Source: The Drum...

on Jan 17, 2020

By Shawn Lim Chinese social platform WeChat is planning to put up paywalls for officially verified accounts on its platform to allow users to monetise their content. Users with verified accounts can charge readers either for selected original content or all posts from 1 yuan to 208 yuan (15 cents to US$30). No revenue will go to WeChat during the trial period, according to The South China Morning Post. For a start, the Tencent-owned platform said the paywall feature would be limited to a number of bloggers who have published at least three original pieces of content without violations of community Read full story › Source: The Drum...