By Guan Hin Tay

As we enter the Year of the Rat, advertising creatives across Asia offer their favourite Chinese New Year campaigns from over the years as we celebrate the best work from the festive period and hear their views on what is best in class.

Insightful, powerful human truths make for compelling storytelling. Many families don’t eat reunion dinners with their loved ones anymore, and those that do might be physically there but are mentally in a world of their own, scrolling through their mobile phones. It’s not surprising that brother and sisters end up like strangers, and cousins end up not recognizing Read full story ›

Source: The Drum