Posts made in February, 2020

on Feb 28, 2020

By Thomas Hobbs With the life expectancy of big corporate businesses getting shorter by the year, creating brands that both resonate with consumers yet also remain profitable is getting harder and harder to achieve. Finding the right balance between having a clear social purpose and an innovative business model isn’t easy. A panel discussion hosted by The Drum, in partnership with Iris, will pinpoint the new levers that will drive success in an advertising world where pressure from political, social and environmental circles has never been greater. Moderated by The Drum’s associate editor Sonoo Singh, this panel, which also features Iris’ managing director for innovation and Read full story › Source: The Drum...

on Feb 28, 2020

By Kyle O'Brien Leap Day babies are a birthday conundrum. When a birthday only comes once every four years, it’s difficult to know when to celebrate. Aviation Gin is playing with that concept in a Leap Day celebration for an 84-year-old’s 21st birthday. If that sounds confusing, know that Aviation Gin owner Ryan Reynolds and his wry humor is behind this effort. Reynolds doesn’t appear in the ad this time, except for his voice over, which describes the paradox of Arlene Manko’s birthday on 29 February 1936. That means this year is her official 21st birthday, even though her age is decades older. Read full story › Source: The Drum...

on Feb 28, 2020

By Rebecca Stewart The Drum’s Future 50, which shines a spotlight on the world’s best new marketers, has returned for 2020 and we need you to nominate up-and-coming talent. We launched the Future 50 last year to give a platform to the next generation of client-side trailblazers shaking up brands and teaching the old guard some new tricks. After our editorial team whittled down hundreds of nominations submitted by readers from around the world, we were proud to introduce the inaugural Future 50 featuring a new breed of marketers from brands including Amazon, Diageo, The New Read full story › Source: The Drum...

on Feb 28, 2020

By Rebecca Stewart The UK fintech market is a crowded one. Neon coral and turquoise bank cards are quickly filling up wallets and purses across the nation, setting new customer expectations about what kind of experience banks should offer, and the services they should provide. Starling is the turquoise one, or navy blue if you’re a business customer. It was founded in 2014 by RBS, Allied Irish Banks, Lloyds Bank and UBS veteran Anne Boden in 2014 and as of this month it has raised £323m in funding to date. Along with its pink-hued rival Monzo (with which it has a tumultuous history) Read full story › Source: The Drum...

on Feb 28, 2020

By Shawn Lim A group of Singapore-based dog shelters have come together to launch a campaign to raise awareness of the bias faced by dogs from shelters, especially those with added special requirements, such as disability or old age. The campaign, created by CAS (Causes for Animals Singapore), ASD (Action for Singapore Dogs), SAM (Society for Animal Matters), Chained Dog Awareness and Mutts Rescue, together with Edelman, features nine Singapore residents and several local dogs. Titled ‘The Perfect Voiceovers’, the campaign shares the tremendous challenges the dogs have overcome and the bias that they are constantly faced with. It was launched on the same day Read full story › Source: The Drum...