By Charlotte McEleny After some 14 years at BBH, Singapore managing director David Webster is leaving agencies altogether to take on a new challenge in eSports, and he is taking fellow BBHer Tim Lindley with him. The pair are emboldened by the opportunity to mature the eSports market, a task they believe can only be done outside the traditional agency model at this nascent stage. While the numbers stacked against the eSports opportunity and scale seem alluring, the maturity of the industry is holding back greater investment from brands. Webster and Lindley are taking a leap of faith by leaving Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore-based food and beverage company Ebb & Flow Group has launched Wrap Bstrd, a dark kitchen driven by artificial intelligence and analytics. A dark kitchen is a relatively new concept and usually refers to a unit or container in an industrial area preparing food for delivery. Restaurant operators usually have their own staff and cooking areas within the dark kitchen, which is owned by a third party. Wrap Bstrd uses behavioural data capabilities and pattern analysis powered by AI solutions company Sqreem, with the combined expertise of the analysts, chefs, creatives and branding experts within Ebb & Flow Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Most people use their doorbell cameras to catch porch pirates or avoid solicitors and drop-in neighbors, but Cardi B and Reebok are using the fish-eye cameras to perform a runway walk for the new Reebok Zig Kinetica. Cardi B posted an Instagram video of her and friends dressed in brightly colored capes as they dance up to a suburban doorway in identical Cardi masks, sashaying in the shoes to the tune of Runway by Blaq Tuxedo. The pop star shows the shoe up close to the camera as she reveals herself by pulling down her mask. As the troupe walks Read full story › Source: The Drum...
Read MoreBy Zahra Hasan Last week, Ofcom announced that it would be granted new powers to regulate advertising on social media. Considering the first Facebook ad went out in 2005, this has been a very long time coming. The government is planning to set the directions of the regulations and will allow Ofcom to adapt and draw up the details. For this to work smoothly, there will need to be a lot of deeper understanding of the nuances of the platforms, as well as smooth collaboration between all parties involved. Before this ruling was announced, platforms were tasked with self-policing the organic and paid content they Read full story › Source: The Drum...
Read MoreBy Drum Network Famous football pundits are running for their lives as they are chased out of town by horses and jockeys in Sky Bet’s latest campaign for this year’s Cheltenham Festival. In a 60 second launch titled ‘CHARGE!’ Jeff Stelling, Jamie Carragher, Laura Woods, Matt Le Tissier and Charlie Nicholas are literally chased out of their studio by a pack of marauding horses and jockeys. Ed Chamberlin takes over Stelling’s anchorman role bellowing “Move over football, Cheltenham coming through”. Ross Sewley, head of brand at Sky Bet said: “We asked Who Wot Why to help us stand out at Cheltenham, our most important time of Read full story › Source: The Drum...
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