By Allison Coley A few weeks ago whilst reading the latest industry news, I came across a headline that is frequently used and yet irks me every time I see it. Without thinking too much about it, I fired off the below post on LinkedIn. Show me entity :: 31833 I do not frequently post on LinkedIn, so was quite surprised at the response that I was getting – I had clearly struck a chord with others in the industry. Watching my phone light up with ‘likes’ and ‘comments’, I started thinking more deeply about why this irritated me so much. Read full story › Source: The Drum...
Read MoreBy Shawn Lim Having bought Singapore Premier League (SPL) club Lion City Sailors (formerly known as Home United) for an undisclosed sum, Sea Group believes its latest acquisition represents a way for the company to give back to communities. Sea feels that as a Singaporean company, it is committed to giving back by looking at ways for the company to contribute to enhancing its community in Singapore. Football was a natural avenue, given the passion for the game in Singapore and Sea team’s own love of football. Forrest Li, the founder, chairman and group chief executive of Sea, who will serve as chairman Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Starbucks has opened a community store in Jakarta, which it hopes will bring its ‘force for good’ strategy to Indonesia for the first time. The Starbucks Community Store model is a profit-sharing cafe that gives back to charities working in the community it is located in. Currently, the model is live in the US and Asia Pacific only, in terms fo the Starbucks global network. The store in Jakarta’s Tanah Abang, which is home to one of South East Asia’s largest textile markets, will aim to serve the community’s children and help with local career development opportunities via partnerships Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Domino’s Pizza UK is on the hunt for a brand boss following on from the departure of its first chief marketing officer Emily Somers after just seven months in the job. Whoever takes the hotseat will be faced with reviving the company’s sales in an extremely crowded takeaway market and nurturing the brand against a backdrop of ongoing operational issues. Somers, who headed up marketing for McDonald’s in the UK before joining Domino’s, was hired by the company in August to oversee sales, brand marketing, product development and innovation, reporting into now-departed chief executive David Wild. The Drum understands Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Asian Food Network has used some of its top talents to help create recipes with a twist, using plastic to show the plight of animals harmed by human waste. The food channel has partnered with wildlife charity WWF to create a series of recipes that feature surprising ingredients, like shredded plastic cups. The idea behind the campaign is to shock foodies into having a better understanding of the damage plastic is causing, forcing people into thinking about what they can do to save the environment. The ads are part of an ongoing campaign called ‘You Plastic Diet’, which Read full story › Source: The Drum...
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