By Shawn Lim Generation Z (Gen Z) are more politically aware, more environmentally conscious and more socially progressive than those before them. This is especially the case for those who live in Asia Pacific, which remains the world’s fastest-growing region and is experiencing geopolitical shifts, trade battles and territorial disputes. This means the Gen Z in this region are optimistic about their future, highly engaged in socio-economic issues and more open-minded than ever when it comes to race, religion and relationships. Research from Wunderman Thompson found that 74% say their generation will be better off than their parents’ generation. Gen Z’s in China are most Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Facing tough competition to gain the attention of technologically savvy young parents, Yili-owned baby milk formula brand JinLingGuan (JLG) decided to make its own smart speaker, aimed entirely at parents. Working with Mindshare in China, the brand established that the smart speaker trend was gaining enough pace that it was the perfect opportunity to create a service that helps young parents with advice. Instead of using traditional advertising, it created a utility for young parents, who increasingly seek advice from the internet instead of friends or family. According to Mindshare, 62.5% of young parents in China worry they are Read full story › Source: The Drum...
Read MoreBy Shawn Lim Facebook has blocked Singapore-based users access to the page of the State Times’ Review (STR) on the orders of the Singapore government. STR has been accused on multiple occasions by the government of perpetuating fake news and misinformation. It had been served three correction directions by the government under the Protection from Online Falsehoods and Manipulation Act (POFMA), but failed to heed any. The latest correction notice was served after STR posted an article containing claims about the coronavirus (Covid-19) situation that was deemed “entirely untrue” according to the government. The Covid-19 crisis has hit a high Read full story › Source: The Drum...
Read MoreBy Richard Zhu For overseas brands, concerns around the coronavirus outbreak in China have brought difficulties to many industries, while others are experience success and opportunity due to crisis response and preparedness. So, what have these organizations done to thrive, and what can other businesses do differently to match their success during the outbreak? In my role at United Media Solution (UMS), an independent digital marketing-to-China agency, I lead the Establish team which provides China consultancy and advisory services. For the last two months, we have been closely researching the outbreak’s effect on different industries, providing expert advice regarding overall strategy and Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe The latest results from the JFDI New Business Barometer, based on research from Opinium, demonstrate that agencies of all sizes are altering their priorities in response to industry trends. The report, based on a survey of 126 new business respondents in UK agencies, shows that the focus of small, medium and large agencies are diversifying, both in terms of seeking and winning new business. Large agencies – those with over 150 employees – are transitioning towards filling their pipeline as opposed to growing existing client businesses, for instance. While in 2017 36% of large agencies reported growing their existing clients was Read full story › Source: The Drum...
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