Posts made in February, 2020

on Feb 13, 2020

By Johnnie Farquhar In his annual post, Mark Zuckerberg has claimed that virtual reality and augmented reality “will redefine our relationship with technology” in the 2020s. Where mobile phones dominated the 2010s, the web in the 2000s, and desktop computer in the 1990s, Zuckerberg has pinpointed VR and AR as the next decade’s ground-breaking platform. If this is the case, marketers need to be primed to take advantage of it as the next channel for digital media. Question is, are they ready? VR isn’t new to marketers. Initial excitement over its all-encompassing user-experience and potential to reach new levels of engagement has Read full story › Source: The Drum...

on Feb 13, 2020

By Laura Jordan-Bambach When I was 16 years old, I burned my parent’s house down by accident. I say “burned it down” but it was really only the vast building-site of open space that made up the top floor, plus the roof and window frames; and a bit on the ground floor where things collapsed and fell through. I lost everything I owned, Dad lost his magnificent Scottish eyebrows and I’ve never lit candles next to my bed again. What can I say, I was a teenage goth and The Forest just sounded better that way. As punishment, I was made to join the Rural Read full story › Source: The Drum...

on Feb 13, 2020

By Danielle Gibson Bauer Media, The Economist, Elle, The Sun, Den of Geek and Digital Spy are among the many publishers set to judge The Drum Online Media Awards 2020. Earlier this year, it was announced that David Tomchak, digital editor-in-chief of the Evening Standard will chair the jury. He’s looking for submissions that show creativity, strong editorial acumen and diversity will stand out. Celebrating its tenth year, these awards recognise worldwide content and commercial solutions that are original, clever and thought-provoking. The 2020 judging panel will see various publishers and broadcasters from Bauer to The Sun and Read full story › Source: The Drum...

on Feb 12, 2020

By Thomas Hobbs Creating a business where all employees feel like they have an important role to play is not easy. In a webinar from The Drum, in partnership with Workplace from Facebook, the social media giant gives practical advice on what leaders can do to inspire the workplace in the 2020s. Hosted by journalist Michael Nutley, the new Drumcast includes Workplace’s head of business influencer program, Ben Gould who talks about how chief executives can create a dynamic workplace, and why properly utilising technology will be more and more crucial over the coming years. The webinar will take place on 12 Mar, 11am, Read full story › Source: The Drum...

on Feb 12, 2020

By Thomas Hobbs As a new decade starts, Xandr, AT&T’s advertising company, in partnership with The Drum, took to the streets to ask British consumers about the current state of digital advertising, and how they hope it evolves in the years ahead. According to Daniel Clayman, VP and Managing Director of Northern Europe at Xandr, consumers are now “content rich but time poor.” Driven by the rise in smart phones and Over-the-Top or “OTT” services, consumers are watching more digital content than ever, across multiple screens. This fragmentation of viewing habits brings a new challenge for marketers: finding and keeping consumer attention. To Read full story › Source: The Drum...