Posts made in March, 2020

on Mar 26, 2020

By Stephen Lepitak The chief executive of the Advertising Association, Stephen Woodford and M&C Saatchi managing director, Tom Firth have discussed the longer-term impact that the industry’s response to the Coronavirus will have on advertising as a sector. Joining editor of The Drum, Stephen Lepitak, the pair spoke about their reaction to chancellor Rishi Sunak’s stimulus packages for independent businesses and what it means for agencies, while Woodford spoke of the ongoing conversations the association has been having with the government. They also discussed the changing behaviors witnessed within their own businesses in terms of staff operations and in seeking out Read full story › Source: The Drum...

on Mar 26, 2020

By Kyle O'Brien With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives around the world in areas not yet overrun by the disease to avoid or minimize the outbreak. The United Nations, in its ‘Global Call to Creatives: An Open Brief from the United Nations’, states that it needs help “translating critical public health messages into different languages, different cultures, communities and platforms, reaching everyone, everywhere”. “We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviors and societal support needed today. Read full story › Source: The Drum...

on Mar 26, 2020

By Ellen Ormesher Spotify is demonstrating its support for the artistic and creative community during the ongoing coronavirus pandemic by launching ‘Spotify Covid-19 Music Relief’. As the crisis spreads around the world, streaming has proven to be invaluable for connecting creators to their fans as they shelter indoors. However, numerous other sources of revenue have been interrupted or stopped altogether as a result of quarantines and subsequent event cancellations. The ‘Spotify Covid-19 Music Relief’ program recommends verified organizations that offer financial relief to those in the music community most affected. The music streaming service has partnered with MusiCares, PRS Foundation and Help Musicians and Read full story › Source: The Drum...

on Mar 26, 2020

By Leila Fataar The sports, street wear and luxury sectors may have come a bit late to the digital game, but in recent years they’ve led and accelerated incredible content and digital applications such as personalisation. Their impact has exploded when they’ve intersected – think Louis Vuitton’s Supreme collection, and the brand’s recent partnership with League of Legends. These influential brands in the passion areas of fashion, music, and art have always had license to experiment. They’ve created multimedia campaigns (think Nike Londoner and Adidas Football) that have worked across multidisciplinary applications. They’ve produced such AR experiences in retail outlets from Selfridges Read full story › Source: The Drum...

on Mar 26, 2020

By Shawn Lim As stricter social distancing measures for public venues and social activities are introduced by governments around the world to reduce the risk of further local transmission of the coronavirus, restaurants are forced to reduce their in-dining areas or stop operations altogether. They are turning to food delivery as a way to sustain their businesses and keep serving customers, who have been advised to stay at home. This has led to an increased demand for takeout and deliveries. Food delivery company Deliveroo has seen over 600 new restaurants join the platform since late January in order to extend their Read full story › Source: The Drum...