Posts made in March, 2020

on Mar 20, 2020

By Stephen Lepitak Creative sector and business chiefs have responded positively to chancellor Rishi Sunak’s move to take “unprecedented” steps to save jobs and avoid many companies folding during the Coronavirus pandemic. Announcing the intention to cover 80% of salaries for employees, up to £2,500 per month each, for an expected period of three months in order to keep the economy from collapsing, Sunak has drawn praise from business leaders. Dame Carolyn Fairbairn, Confederation of British Industry (CBI) director-general, describes the announcement as “a landmark package of measures for business, people and jobs.” She continued: “The chancellor’s offer of substantial payroll support, Read full story › Source: The Drum...

on Mar 20, 2020

By Imogen Watson As people come to terms with the knock-on effects of the coronavirus outbreak, local newspapers across the country have joined forces to reassure readers of their support. Using the hashtag #ThereWithYou, the collective aims to help keep communities together, particularly the elderly and vulnerable. Today (20 March), across the front pages of local newspapers owned by publishers from Archant to Reach, JPI Media to Iliffe, the words ‘When you’re on your own, we are there with you’ are printed. “Regional newspapers are the fabric of our communities,” explained Matt Kelly, chief content officer at Archant. “They have been for generations, good times and Read full story › Source: The Drum...

on Mar 20, 2020

By The Drum Reporters As the curtain falls on the first week of The Drum’s Digital Transformation Festival, here are some of the most interesting and insightful things we have learned so far. 1. Brands and broadcasters will need to embrace digital in “all its glory” as the coronavirus crisis progresses. Unit 9’s head of client partnerships, Tariq Duff, said that “lots of brands speak a lot about digital transformation and embracing all these different kinds of technology”, but wondered whether they are practising what they preach. “I question whether that’s true as the coronavirus has shown how so many businesses have struggled just with the Read full story › Source: The Drum...

on Mar 20, 2020

By Shawn Lim Singapore’s National Council Against Drug Abuse (NCADA) has created an interactive short film to spark conversations and spread awareness of the destructive reality of drug abuse among the public, particularly the youth. Local director Royston Tan directed the short film, titled High, which is part of a campaign created by Dentsu Aegis Network. It allows viewers to make choices on behalf of the protagonist to uncover the various endings and possibilities within the storyline and underscores the importance of making informed decisions. This campaign aims to explore the challenges and choices relating to drug abuse that youth may encounter, in recognition of Read full story › Source: The Drum...

on Mar 20, 2020

By Charlotte McEleny Singapore-based financial brand Singlife has launched the latest ad to use ambassador Henry Golding, using his story of hairdresser-to-movie star to underpin the brand’s values that everyone can succeed by being smart. The Crazy Rich Asians star was selected partly because of the film’s connection to Singapore but also because his story of success is one that resonates with the brand. Singlife says Golding’s story of ambition and potential should also apply to the way we manage our money. The ad sees the star rushing around Singapore’s Central Business District happily extolling the virtues of being smart, rather than Read full story › Source: The Drum...