Singapore-based financial brand Singlife has launched the latest ad to use ambassador Henry Golding, using his story of hairdresser-to-movie star to underpin the brand’s values that everyone can succeed by being smart.
The Crazy Rich Asians star was selected partly because of the film’s connection to Singapore but also because his story of success is one that resonates with the brand. Singlife says Golding’s story of ambition and potential should also apply to the way we manage our money.
The ad sees the star rushing around Singapore’s Central Business District happily extolling the virtues of being smart, rather than Read full story ›
Source: The Drum
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