Posts made in April, 2020

on Apr 13, 2020

By Shawn Lim In early March 2020, Chinese super-app WeChat announced it was tightening privacy controls on third-party apps to restrict the collection of sensitive personal information to a smaller group of developers, citing “the recent coronavirus epidemic (Covid-19) prevention and control” as a reason. Under the Tencent-owned platform’s new privacy controls, developers have to explain what personal information they are collecting and how. Information can only be gathered on a need-to-know basis for mini-programs, which run within the WeChat platform. They must also include information about the types of personal data they are collecting and how they are Read full story › Source: The Drum...

on Apr 13, 2020

By Katie Deighton Black influencers get paid less than white influencers. Not all the time, and not in every market or in every campaign. And the issue may or may not be systematic (the industry’s lack of transparency over influencer pay prevents us from finding out). But it happens, in the same way it happens in Hollywood and in the advertising industry and in almost every other paid sphere of modern life. It happens to Eulanda Osagiede, one half of the travel and lifestyle blogging duo behind Hey! Dip Your Toes In. Last year she told the BBC’s The Next Episode how a brand Read full story › Source: The Drum...

on Apr 12, 2020

By Shawn Lim This is a new series with a focus on explaining emerging platforms born in the Asia Pacific to the rest of the world. The Drum will look at what are their differences and similarities with their counterparts, explain what kind of ad formats are available to brands on the platforms and how brands can monetize. A music streaming service owned by Chinese entertainment giant Tencent, Joox was launched in 2015 and amassed over 50 million downloads in 2017 and recorded over two billion streams in the same year. Its audience base primarily comprises users from Asia (excluding China) – specifically in Hong Read full story › Source: The Drum...

on Apr 12, 2020

By Charlotte McEleny The Drum’s Digital Transformation Festival is now over half-way-through, so we’ve curated five sessions from around the world that APAC marketers should watch. WPP’s Mark Read on digital transformation WPP’s global leader takes on the huge topic of digital transformation, giving a sense of his own personal views on the topic, as well as what it means for one of the world’s largest advertising groups. “What we want to do is to be precise and talk about technology which is at the heart of digital transformation. “Given the changes in technology, how do you need to think Read full story › Source: The Drum...

on Apr 10, 2020

By Katie Deighton Peter Naylor, senior vice-president, advertising sales at Hulu, is departing the Disney-owned streaming service to become Snap’s first vice-president for the Americas. Naylor will be responsible for growing Snap’s advertising business in the US, Canada and Mexico. He will take up the newly created role in May and report into chief business officer Jeremi Gorman. Unlike Hulu, which operates a tiered subscription model, Snap is reliant almost entirely on advertising sales. Gorman said priorities for 2020 include improving measurement, devising new products and better servicing clients. “As we continue to scale our advertising business across all geographies, we expect Read full story › Source: The Drum...