By Ellen Ormesher The term, ‘digital transformation’ has taken on new meaning in recent weeks. And as individuals around the world switch to digitally-based home and work lives as a result of quarantines, organisations are also being forced to re-consider what it actually means for them. However, principal and co-founder of digital consultancy Sparrow Advisers, Ana Milicevic, is fearful that many businesses have lost sight of what transformation really is. Speaking at The Drum’s Digital Transformation Festival, Milicevic said the concept is: “much less about one piece of technology or another, and more about the actual business process and the people changes Read full story › Source: The Drum...
Read MoreBy Sam Bradley For a technology that promises to revolutionize business and communications, 5G is pretty prosaic. Despite the snappy name, the fifth generation of cellular phone technology is really a landgrab for an untapped region of the electromagnetic spectrum. So, no bells or whistles – unless they’re being downloaded at high speed. However, the promise of 5G – which is arriving in more and more cities every day as mobile service operators install thousands of low-density phone masts atop streetlamps and skyscrapers – is virtually unlimited. Box sets downloaded in the time it takes you to traverse the concourse at King’s Cross, Read full story › Source: The Drum...
Read MoreBy Katie Deighton While the big players in out-of-home advertising rely on investors to push through the coronavirus downturn, the small indies that power the corporate mural industry are feeling advertisers’ rapid outdoor rebuff the most. Out-of-home advertising firms were among the first media casualties of the coronavirus crisis. Weeks before the UK’s Channel 4 reported a 50% dip in ad revenues, and magazines such as The Jewish Chronicle fell straight into liquidation, OOH giants such as Lamar and Clear Channel were implementing drastic cost-cutting measures, withdrawing guidance and canceling dividends. “The world has changed dramatically since 5 March when we announced our 2019 Read full story › Source: The Drum...
Read MoreBy Staff Writer With the rise of Covid-19, everyone may be feeling there are a limited number of new business opportunities out there across the agency landscape. However, I’m here to tell you that in the finest tradition of British resilience, UK business development specialists need to ‘keep calm and carry on’. There are opportunities out there for new work if you look hard enough. I’d like to shed a little light on what we’ve seen across the UK, share the trends we’ve been seeing at Winmo and give perspective on tips and categories that are thriving during these uncertain times. This perspective Read full story › Source: The Drum...
Read MoreBy Fredrik Kinge In his article ‘Is it time to challenge the relevancy of media auditing’ Darren Woolley suggests that the end is nigh for media auditing. That in a time of real-time bidding and programmatic trading, the ability and the need to provide an audit of the price paid after-the-fact are becoming less relevant. This is the latest of several articles I’ve read recently suggesting media auditing is effectively dead. And I would certainly agree that the old-fashioned way of auditing no longer meets the requirements of modern-day advertisers. But to suggest that Accenture’s departure from auditing and Ebiquity’s dropping share price Read full story › Source: The Drum...
Read More
Industry News