Posts made in April, 2020

on Apr 6, 2020

By Charlotte McEleny StarHub has decided to pause marketing activity around its 20th anniversary and instead donate the $200,000 to gifting poorer students Internet access so they can be home-schooled during a lockdown. The Singapore-based internet service provider and TV business decided that instead of using the money on marketing spend, it would donate to a good cause. The company announced the initiative on its social media channels today. The fund is in addition to the StarHub Cares Covid-19 Fund, in which it announced a fund to help cushion the impact of the coronavirus on healthcare staff, patients, Read full story › Source: The Drum...

on Apr 3, 2020

By Imogen Watson As coronavirus cases increase by the day, the NHS has urgently adapted its strategy to make the ‘Stay Home’ message harder hitting by featuring footage of frontline staff. Created by MullenLowe, the latest campaign parks the chief medical officer’s direct address in favour of real footage of NHS workers at the frontline, reminding those at home of the severity of the crisis. The film also features real clips from other aspects of the ongoing pandemic, including those clapping in support of the health service, abandoned streets due to lockdown, those taking food responsibly to vulnerable adults, and people taking their Read full story › Source: The Drum...

on Apr 3, 2020

By Katie Deighton As advertisers continue to slash and postpone ad spend, agency marketers are seeking guidance and answers more than ever before. Can the 4A’s quash concerns over membership value to become as the go-to port in the coronavirus storm? Like almost every chief executive in marketing, the 4A’s Marla Kaplowitz was meant to be at an event right now. The association’s Management Practitioners Forum was set to be held in Chicago this week, but the coronavirus swept away the event until October. Another April event – Decisions 2020 – has been postponed until 2021. But unlike other chief executives, Read full story › Source: The Drum...

on Apr 3, 2020

By Rebecca Stewart Should corporations be taking learnings from – and working alongside – startups to ready their coronavirus business response efforts? Nestlé -marketer-turned- incubator boss Pete Blackshaw thinks so. Having previously led FMCG digital strategy, Blackshaw is now chief executive of Cintrifuse; a syndicate ‘fund of funds’ and startup accelerator created by P&G, Kroger, Western & Southern and other major entities in the Greater Cincinnati region. Earlier this month, the group unveiled its own resource guide for startups looking to scale back against the backdrop of a pandemic, but behind the scenes, its community has been quick to get to work projects Read full story › Source: The Drum...

on Apr 3, 2020

By Shawn Lim The organisers of Cannes Lions have announced the annual International Festival of Creativity will not take place this year and will instead return in 2021. The festival was initially postponed to October from its regular slot in June amid the growing spread of coronavirus and subsequent cancellation of many other global events. Now,festival owner Ascential has confirmed that the next edition of Cannes Lions will skip a year, with plans now set in stone to move to 21 to 25 June 2021. Philip Thomas, chairman of Cannes Lions said the “difficult decision” followed in-depth consultations with the event’s partners Read full story › Source: The Drum...