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StarHub donates anniversary campaign marketing budget to coronavirus cause

on Apr 6, 2020 | 0 comments

By Charlotte McEleny

StarHub has decided to pause marketing activity around its 20th anniversary and instead donate the $200,000 to gifting poorer students Internet access so they can be home-schooled during a lockdown.

The Singapore-based internet service provider and TV business decided that instead of using the money on marketing spend, it would donate to a good cause. The company announced the initiative on its social media channels today.

The fund is in addition to the StarHub Cares Covid-19 Fund, in which it announced a fund to help cushion the impact of the coronavirus on healthcare staff, patients, Read full story ›

Source: The Drum