By Rebecca Stewart A boom in misleading ads promoting coronavirus cures and treatments online has led to big changes for the UK’s advertising watchdog – which has been forced to rethink its priorities quickly in light of the ongoing global pandemic. Like many media regulators, the Advertising Standards Authority (ASA) is often faced with criticism about the speed at which it makes decisions. In 2018, the self-governed industry body faced questions about why it had banned Christmas ads from Aldi and Poundland long after festive lights had been relegated back into dusty attics across the UK. More recently, influencers have Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Singapore Press Holdings (SPH) has launched a website that schedules content from its media titles, helping people to stay entertained and at home during Singapore’s ‘circuit breaker’ period. The Singapore government this week announced a further four weeks of lockdown measures, which it is calling the ‘circuit breaker’, requiring people to stay at home until 1 June. The publisher has brought together content from across its portfolio of media brands under a single Stay Home with SPH website, to help users find relevant content to their language or interests. The website hosts video content sourced from The Straits Times and Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Australian ad tech firm Viztrade is leading the launch of a digital media fund, which it hopes will allow marketers to invest directly into local news businesses and publishers. The aim of the fund will be to direct funding into independent businesses so they can improve and create new digital services, helping local publishing to better compete against major digital media players, such as conglomerate news organisations and digital platforms like Facebook and Google. Viztrade, a digital ad platform that specialises in local media, will lead the fund but has brought in Standard Media Index, marketing management consultancy Read full story › Source: The Drum...
Read MoreBy Shawn Lim Netflix has announced it added more than 15.7 million subscribers in the first three months of 2020, around the time the coronavirus outbreak (Covid-19) became a pandemic and saw countries go into lockdown. In its first quarter of 2020 earnings announcement on Tuesday, it revealed it added 2.3m subscribers in the United States and Canada in the first quarter, making a total of 69.9m. Globally, 13.5m subscribed to its platform. Netflix also said it generated revenue of $5.77 billion for the first quarter, up from $4.52bn a year earlier, but below analyst forecasts of $5.75bn. Profits Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Asos and influencer Zoe Sugg (AKA Zoella) have been issued with a warning from the UK’s advertising regulator for failing to correctly signpost a paid-for Instagram post. The decision from the Advertising Standards Authority (ASA) underscores the nuances faced by both brands and influencers when badging sponsored content within the confines of different social media platforms. Last July, Sugg posted an Instagram Story from her official account which featured an image of her wearing a floral maxi dress. The accompanying text stated: “Lots of you loving the dress I’m wearing in my newest photos… it’s from [Miss Selfidge]. Swipe Read full story › Source: The Drum...
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