Posts made in April, 2020

on Apr 21, 2020

By Katie Deighton Just three days after its debut, Animal Crossing: New Horizons catapulted past titles such as Call of Duty: Modern Warfare and Fifa 20 to claim the top spot on the official UK games chart. The sequel to Wild World, City Folk and New Leaf, New Horizons sold more physical copies in its first week than the launch sales of all its sister titles combined, becoming the biggest single game launch on Nintendo Switch ever. On its home turf of Japan, meanwhile, Nintendo sold 1.88m copies of New Horizons in three days. So why the rush to play? The Read full story › Source: The Drum...

on Apr 21, 2020

By Danielle Gibson McDonald’s Royal Mail Diageo, Virgin, Rolls-Royce, Wagamama, PlayStation, Brewdog and Kellogg’s are some of the many brands who have finalists The Drum Design Awards 2020. These awards exclusively recognise great design being produced by agencies globally and give you an opportunity to see your best design work rewarded. This year’s judging panel was chaired by John Mathers, chairman of the British Design Fund, who alongside agencies like Interbrand, Pearlfisher, Missouri Creative, Bow and Arrow, Rapp, Coley Porter Bell and Suisse Design, finalised this year’s shortlist. In light of the current global situation, The Drum Awards are reviewing the ceremony Read full story › Source: The Drum...

on Apr 21, 2020

By John McCarthy Anime streaming service Crunchyroll has leant on 14 years of experience and customer data to commission its first-ever original shows. Amid an onslaught of subscription video services launching, this little-known media platform is living proof that supposed niche services can scale up. These last few weeks, we’ve seen the likes of Disney+, Quibi, and the Roku Channel rush to compete against the likes of Netflix, Amazon Prime Video and legacy broadcasters for attention and revenue. But whereas those services go for broad appeal, Crunchyroll is proof that a SVOD brand can be built around a single vertical. “They Read full story › Source: The Drum...

on Apr 20, 2020

By The Drum Reporters The Drum has promoted Stephen Lepitak to executive editor and Cameron Clarke to head of content as part of an evolution of its industry coverage. Having led The Drum as editor for the last five years, Lepitak will now focus on strengthening relationships across the marketing community and will play a key role in The Drum’s rapidly developing events output in the new executive editor post. Stepping up after almost four years as deputy editor, Clarke will be responsible for all content across The Drum’s channels and platforms and leading its team of journalists. He will be supported in the new role by Read full story › Source: The Drum...

on Apr 20, 2020

By Shawn Lim Singapore-born Tiger Beer has launched a campaign to help the local F&B community such as coffee shops, food courts, bars, pubs and restaurants tide survive the impact of the coronavirus pandemic (Covid-19). Since the Singapore government instituted a partial lockdown to flatten the curve, the F&B industry has been among the most badly affected with some expecting as much as an 80% revenue loss. A survey conducted by #savefnbsg coalition among key industry players F&B establishments, 88% of restaurants indicated that they may not be able to survive April without assistance. This means the livelihoods of over 220,000 Read full story › Source: The Drum...