Posts made in April, 2020

on Apr 20, 2020

By Charlotte McEleny Pomelo’s debut into live streaming may have come before many of its key markets went into lockdown, but chief marketing officer Jean Thomas now firmly believes it’s a channel that brands should be testing and learning on. Thomas spoke to The Drum as part of the Digital Transformation Festival, in which the full interview will be streamed on Tuesday 21 April at 4pm Singapore/9am GMT. Prior to joining Pomelo as chief marketing officer last year, Thomas was the chief marketing officer at Alibaba-owned Lazada and Redmart. Alibaba has been one of the pioneers of live stream Read full story › Source: The Drum...

on Apr 17, 2020

By Katie Deighton Just one week after Hulu’s head of ad sales announced he was moving to Snap, the streaming platform’s vice-president of brand marketing and culture, Nick Tran, has confirmed he is exiting for TikTok. Tran takes on the role of head of marketing for North America at TikTok. He will join on Monday with a remit to oversee brand marketing, campaigns and social activity for the company. Stefan Heinrich Henriquez, the social platform’s former head of global marketing, was named chief marketing officer of celebrity video marketplace Cameo last August. Tran joined Hulu from Samsung in May 2018. The vice-president Read full story › Source: The Drum...

on Apr 17, 2020

By Katie Deighton In the midst of the coronavirus pandemic, advertisers are all grappling with the same quandary: to spend or not to spend. Procter & Gamble has committed to the former – citing the need to retain “mental availability” of its brands in a time when their physical availability may be lacking. P&G today (17 April) reported an organic sales increase of 5% year-on-year as the coronavirus boosted consumer demand for products in its healthcare, fabricare and homecare categories. The CPG giant, which produces the likes of toilet paper brand Charmin and cold relief medicine Vicks, witnessed US sales rise Read full story › Source: The Drum...

on Apr 17, 2020

By Thomas Hobbs At its best, marketing has the power to change the world. It can raise awareness, change behaviors, elicit action and even start movements. But what are the risks and rewards for our industry during the Covid-19 crisis? As part of Digital Transformation Festival, The Drum in partnership with Adobe Stock, will host a digital panel to answer these questions and more. The panel, which will be moderated by The Drum’s associate editor Sonoo Singh, will also feature VMLY&R executive creative director, Harsh Kapadia, Adobe senior manager for business development, Meg Moss and art director at Publicis Poke, Edie Crosland-Wood- who Read full story › Source: The Drum...

on Apr 17, 2020

By Stephen Lepitak To showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week’s 10 Questions are put to Guillermo Vega, chief creative officer at Saatchi & Saatchi London. What was your first-ever job? I was a waiter. My father owned a restaurant when I was a kid and I was considered ‘cheap labour’. Which industry buzzword annoys you most? 1+1=3. No… It’s logically impossible and makes no sense. Read full story › Source: The Drum...