By John McCarthy UK TV broadcasters are attracting record audiences, meeting their public service remit, and keeping the lights on while working from home. In return, they are bracing for a precipitous drop in ad revenue these next few months. First, ITV said it expected a 10% ad revenue drop in April. Just weeks later, Channel 4 announced business cuts and staff furloughs, blaming the pandemic’s “severe effect” on demand and predicting that the current situation would burn a 50% hole in the TV market in April and May. ITV also said it was “taking measures to reduce Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Spotify has launched an invite-only pilot of its Ad Studio service for Asia, allowing brands in the Philippines, Singapore, Malaysia and Taiwan access to its self-service platform. The service, which was first announced in 2017, is available in Asian markets for the first time with the launch of the beta test into the four new markets. The service allows brands to create and manage audio campaigns themselves. While it also has a tool that allows brands to upload a script, which Spotify will then turn into an audio ad within 48 hours. Brands that Read full story › Source: The Drum...
Read MoreBy Kevin Chesters Covid-19. Every one of us is searching for the answer as to what to do for the best – as planners, as agencies – for ourselves and our clients. We want to especially know how best to advise our clients on what actions we should be taking, and what prudent investments we should be making, to ensure that they (and we) survive and thrive in a (hopefully soon) post-Covid world. We are searching for what to do in the long and the short of it. Now I’m certain what we shouldn’t be doing. We shouldn’t be making a bunch of showboating ads Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Classified ads platform Carousell has launched an initiative to help boost non-profits and charities that are helping communities impacted by the coronavirus (Covid-19). The project, titled ‘Covid-19 free ads for charity’, will see over $2m of advertising inventory on its site given to relevant charities and non-profits that apply for the support. The focus for the funding will go to organisations across Singapore, Malaysia, Hong Kong and in the Philippines and be targeted to groups that are helping efforts to replenish the supply of food and essential health products, donations for upkeep cost, call for volunteers Read full story › Source: The Drum...
Read MoreBy Shawn Lim Google has created a journalism emergency relief fund to provide support for local and small newsrooms on the frontline of covering the coronavirus pandemic (Covid-19). It believes local news is a vital resource for keeping people and communities connected in the best of times as it plays an even greater function in reporting on local lockdowns or shelter at home orders, school and park closures, and data about how Covid-19 is affecting daily life. According to Richard Gingras, the vice president of news at Google, the funding is open to news organizations producing original news for Read full story › Source: The Drum...
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