By Manuel Borde Heard often around industry circles lately; “The next Cannes Lions will be the toughest and most competitive one yet”. It makes sense as we prepare to see two years of great work crunched into one single edition; Cannes Lions 20-21 (typo intended) And even though extending eligibility to cover both years is how it should be done (I’d hate for the Moldy Whopper not to be the center of heated debates in the jury rooms next year, I hope it gains the recognition it deserves) we ask ourselves, will this be a memorable Cannes Lions? And Read full story › Source: The Drum...
Read MoreBy Imogen Watson Kate O’Neill, the self-described “optimistic futurist,” thinks the term digital transformation needs reviewing. “When I consider the term digital transformation, I think of it as a misnomer that we’ve glommed on to the phrase,” explained O’Neill, founder of strategy consultancy KO Insights and author of Tech Humanist. “It suggests that it is more primitive than it really is,” she stressed during an interview as part of The Drum’s Digital Transformation Festival, in conversation about the adoption of digital at scale. To explain her point, she referred to the difference between an old fashioned analogue alarm clock and a digital version – Read full story › Source: The Drum...
Read MoreBy Shawn Lim Traditional Australian brands should focus on four key areas, according to the IAB, to adapt to the direct brand model to address the rapidly changing market condition during the coronavirus pandemic (Covid-19). Brands need to understand the opportunity of direct-to-consumer, including the value of using new channels and routes to market that offer first-party data relationships, return to a clear brand purpose and position the brand as a master of a category to demonstrate authority. Finally, they need to employ a nimble test and learn approach to marketing and innovation in product development. This is according to a report called Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Chip Shop Awards is the only creative celebration of advertising with no rules in the world and open to all levels of experience when it comes to creative practitioners. The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste. With nominations now being accepted for this year, we’re discussing the creative ideas behind 2020’s potential nominees in a series of interviews. Chip Shop Chat: Bee Pahnke from Dragon Rouge talks Times Up entry; Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Brands now play a huge part in pushing for gender equality and in sport, where there’s still a huge gap between the interest, participation and pay for female athletes, it is more important than ever. Nike has been one of the brands pushing this agenda worldwide but in China, where three out of four female athletes drop out of sports by the time they are 17, there was a need to push this agenda harder. Working with Mindshare China, for International Women’s Day last month, Nike decided to tell the ‘Back to the Beginning’ story of famous Read full story › Source: The Drum...
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