By Shawn Lim This is a new series with a focus on explaining emerging platforms born in Asia Pacific to the rest of the world. The Drum will look at what are their differences and similarities with their counterparts, explain what kind of ad formats are available to brands on the platforms and how brands can monetize. Baidu-owned smart speaker brand Xiaodu is a brand on the rise. Its success can be linked to a surge in households using smart speakers and a major shift in consumer habits towards voice in China. One of the most popular smart speaker brands in China, along with Alibaba Read full story › Source: The Drum...
Read MoreBy Imogen Watson With the gift of physical contact presently out of bounds, at a time where its customers are seeking remote connections, 1-800-Flowers.com is positively blooming after investing big in ‘smart gifting.’ As the largest gifting retailer in the US, 1-800-Flowers.com has a long history of making gift making more agile – it’s in the name. Over its 40 years in the business, the gift delivery service has banked a number of tech firsts. It was the first partner of CompuServe in 1992, the first merchant partner of AOL in 1994, and it was the first floral industry to launch a mobile Read full story › Source: The Drum...
Read MoreBy Shawn Lim Australia has ruled that media organisations that post their own articles on social media are liable for users’ defamatory comments in the comments section of those posts. According to The Wall Street Journal, the ruling by the highest court in the Australian state of New South Wales, media organisations encourage and facilitate comments that can be seen by other Facebook users. That means these organisations should be considered publishers of the comments and held responsible for their content. The ruling came from a lawsuit filed by Dylan Voller against media organisations like News Corp Australia. Voller, who was detained in a juvenile Read full story › Source: The Drum...
Read MoreBy Shawn Lim Brands need to focus on hyper-localisation by connecting with consumers where they are, as Covid-19 has dramatically changed consumer behavior and altered the path-to-purchase, according to Facebook and Boston Consulting Group. According to a new report called ‘Turn the Tide’, released by Facebook India and Boston Consulting Group, the use of micro-targeting can help brands get the first-mover advantage. This is because countries are being divided into different zones, with distinct restrictions due to the pandemic, so they need to build social connections despite social distancing, by engaging with consumers in their context To cope with pandemic lockdown, which has caused Read full story › Source: The Drum...
Read MoreBy Imogen Watson Over the past few days, Nike, Ben & Jerry’s and L’Oreal are among some of the corporates that have taken a stand on racial injustice and police violence following on from the death of George Floyd. As protests about the brutality faced by black individuals and communities continue to intensify across the US, how can brands show solidarity in a meaningful way? Following a long, devastating history of black Americans losing their lives in police custody, the death of George Floyd in Minnesota last week (25 May) has incited a pained response across America. For six days straight, the country has erupted Read full story › Source: The Drum...
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