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Brands show solidarity with George Floyd protests, but can they contribute to real change?

on Jun 1, 2020 | 0 comments

By Imogen Watson

Over the past few days, Nike, Ben & Jerry’s and L’Oreal are among some of the corporates that have taken a stand on racial injustice and police violence following on from the death of George Floyd. As protests about the brutality faced by black individuals and communities continue to intensify across the US, how can brands show solidarity in a meaningful way?

Following a long, devastating history of black Americans losing their lives in police custody, the death of George Floyd in Minnesota last week (25 May) has incited a pained response across America.

For six days straight, the country has erupted Read full story ›

Source: The Drum