Posts made in June, 2020

on Jun 24, 2020

By Ellen Ormesher As the saying goes, life comes at you pretty fast – but no one could have anticipated the speed at which coronavirus would pull the rug out from underneath the industry and the world. Meanwhile, the Black Lives Matter movement has gripped the news agenda in the US and the UK, elevating conversations around systemic racism in every aspect of society. Katy Howell, chief executive officer of Immediate Future, believes that the time for talking is over, and says meaningful action must take place now in order to secure the industry’s future. Here are some of the highlights from the conversation, which Read full story › Source: The Drum...

on Jun 24, 2020

By Rebecca Stewart How does a brand that has built its name highlighting the power of human touch go about repositioning itself during a pandemic where social distancing is the order of the day? That’s exactly the challenge Nivea has been looking to solve these past few months, with help from a bespoke agency created by recently appointed creative partner Publicis that is driving change from the inside out. Nivea owner Beiersdorf AG officially entrusted Publicis Groupe as its global creative partner on its flagship skincare brand at the start of 2020. And while most agency and brand-side marketers will concede that any Read full story › Source: The Drum...

on Jun 23, 2020

By Charlotte McEleny Creative industry heavyweights Gary Tranter and David Mayo are joining data agency Audience DNA (ADNA), part of a mission to reinvent the research agency. The move sees Mayo and Tranter working together once more, having both spent time at Ogilvy in APAC running some of its biggest clients. Joining ADNA founder Henry Gomez, the three describe the focus of the agency as a business that will deliver insights and creativity at speed, by bringing the best of research and creative agencies together. Speaking to The Drum ahead of the announcement, they also describe the coming together of research Read full story › Source: The Drum...

on Jun 23, 2020

By Alex Ward When it comes to incorporating a plan on social, it is pivotal to be conscious of your audience and the individuals you are targeting. Let’s talk about what the most important topics are for running a campaign through paid. First of all, consider: What is your objective? What dates are the ads running from? Does the creative match with your targeting? One small slip up could create a disconnect with your audience, you have to do everything in your power to make sure you’re aware as can be. If you can’t trust a brand at the first initial stage you will never see or understand Read full story › Source: The Drum...

on Jun 23, 2020

With a wealth of music platforms available today, people have an immense amount of choice around where they can discover music and what to listen to. Although traditional channels like radio remain popular among consumers, streaming apps offer services that allow listeners to interact with music in new ways. And the Covid-19 outbreak appears to be accelerating the shift to these platforms, with 37% of consumers globally saying that they’ve been listening to more music streaming services at home. As streaming enables people to find and listen to a wider range of music, the desire for social connection is also changing Read full story › Source: The Drum...