By Rebecca Stewart In the aftermath of George Floyd’s death and the subsequent global protests about systemic racism and police brutality against black people, Ben & Jerry’s global head of activism explains how the brand is making a meaningful contribution to dismantling white supremacy and why it doesn’t rely on agency partners to power its brand purpose. “There are moments in the course of history when it’s important to stand up and be counted,” says Ben & Jerry’s global head of activism Christopher Miller, who believes that statement to be true of individuals and brands alike. The self-described “rabble-rouser” has been managing Ben & Read full story › Source: The Drum...
Read MoreBy Alice McTiernan The re-opening of the high street has seen shoppers up and down the country queuing to enter their favourite stores. But is the public keen to return to their old habits, or has Covid-19 altered consumer shopping behaviour for good? Results from Opinium’s latest Retail Tracker found that shoppers’ habits and their decisions on where to shop, have been significantly altered due to the lockdown. Before 23 March, many shoppers would visit the same stores on autopilot – out of habit, convenience, and reluctance for change. The enforced change in our behaviour, however, has meant consumers have developed a more conscious and Read full story › Source: The Drum...
Read MoreBy Imogen Watson They are the awards that have no rules and every year The Drum’s Chip Shop Awards praise unadulterated creativity that refuses to abide by boundaries. True to form, this year’s awards (which took place on Friday 19 June) featured winning work that was thought-provoking, daring and intentionally tactless. The only difference was that, this year, it was hosted virtually. But what can these awards teach marketers about creativity and how to make it cut through? As part of The Drum’s Can-Do Festival, the Chip Shop jury caught up with our executive editor, Stephen Lepitak, to talk about creating Read full story › Source: The Drum...
Read MoreUK electrical muscle stimulation (EMS) fitness brand Surge has chosen Rooster as its partner PR agency, following a highly competitive pitch process, to work on the upcoming launch of two new EMS studios. This marks Rooster’s fourth client win since the UK’s national lockdown began 12 weeks ago, making it the agency’s first fitness client. The Surge workout is unique in that it uses EMS technology to deliver an effective and efficient workout in just 20 minutes. EMS training is relatively new in the UK but has been hugely successful in Germany and Austria. Tasked with launching two new studios in Bank and Read full story › Source: The Drum...
Read MoreBy Katherine Crean Social media platforms have long been a place for like-minded people to congregate in online tribes and communities to discuss everything from their favourite TV shows, to alien conspiracy theories. These platforms give users the opportunity to share and discuss their views on an open forum. The spectrum of content shared on social media that has broadened over time has given rise to a new opportunity to share news of social injustices and call agreeing users to unite in the face of inequality. The no-filter nature of social media, where users can upload content as and when, or even live stream Read full story › Source: The Drum...
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