By Kenneth Hein How do you get ahead on podcasts, e-commerce and avoid expensive consultant fees? Gary Vee shares his opinions on it all. Here are three practical actions he recommends marketers take right now. Gary Vaynerchuck is never shy with an opinion whether it’s about Facebook, how to buy sports cards or sell wine. Occasionally, these opinions come adorned with a ‘F’ bomb. For this interview, Gary Vee played the hard, fast and clean role of practitioner. Why? Because that type of thinking is required now more than ever, he says. “My number one piece Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Now, more than ever, businesses need to be able to navigate their way through the digital minefield and produce work that receives cut-through results. Which is why when creativity and technology come together effectively, digital advertising delivers. The Drum Awards for Digital Advertising APAC highlights the very best of digital media and technology that sits behind this region’s most effective campaigns. This year’s jury sees an exemplary host of agencies and brands from S4Capital, APEX, Wavemaker, Isobar & Response, Spotify, Streamotion, Ogury, Twitch, OMD, WarnerMedia Entertainment Networks, Jellyfish, GSK Consumer Health, Zalora, AirAsia, Quantcast and Integral Ad Science, with more Read full story › Source: The Drum...
Read MoreBy John McCarthy Savvy broadcasters are in the early days of exploring gamification and second-screen experiences. When ITV cancelled the latest series of Love Island, extra resource went into its mobile game as the brand’s lead channel of continuity, engagement and revenue (it has delivered £25m in two years). We catch up with Wil Stephens, the chief exec of Fusebox, the developers behind the game, to find out where video game adaptations sit in the modern entertainment mix. Love Island, ITV’s cash cow, is an enviable hit that brings young audiences into a TV-viewing environment once assumed lost. Last year it doubled down Read full story › Source: The Drum...
Read MoreBy Shawn Lim For insurers like Singapore-based Great Eastern Life (Great Eastern), it has seen Covid-19 heighten public awareness of the need for adequate insurance protection for the possible unforeseen circumstances. Great Eastern has also seen the pandemic situation accelerate the speed of digital adoption to complement a traditional face-to-face business, Colin Chan, managing director, group marketing at Great Eastern tells The Drum. He believes that in the ‘new future’, Great Eastern’s financial representatives will increasingly engage their customers via digital channels as more of its customers are purchasing insurance products online or through remote channels, especially for simpler and shorter-term products. “Since the beginning of Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Over the past year, Hybrid Theory has delivered results for dozens of brands across various industries. The trading team, at the core, values its clients. Which was apparent when the jury of The Drum Awards for the Digital Industries USA awarded it the Best Trading Team/Desk accolade earlier this year. The Drum chats to James Gillies, trading and operations director, Cedrick Yancey, senior trader and Patrick Johnson, global chief executive officer on their award winning team. What are the most important factors in building a successful trading team? Gillies: The most important factor is client satisfaction. We put this front and center, as Read full story › Source: The Drum...
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