By Open Mic S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, S4M will have access to Unacast’s rich data set, including audience data and footfall measurement, for their client’s omnichannel drive-to-store campaigns. The addition of this data will enhance the insights already available through S4M’s platform and help to further provide brands with a deeper understanding of consumers’ physical retail Read full story › Source: The Drum...
Read MoreBy sergio tallon In 2011, at the digital agency I worked for in London, we did a quick estimation and found that we had bought around 3%-5% of the total digital advertising inventory (display) existing in the Top 5 markets of the EU in a given quarter. 3% to 5% for a single brand is a lot of SOV, in case you’re wondering. That agency, which I know still remains among the best in the business, was working for the most sophisticated and forward thinking client in the world; At least at that time. Every penny we invested in Online Display or Video Read full story › Source: The Drum...
Read MoreBy Awards Analyst Snag Tights was named Diversity & Inclusion Company of The Year at The Drum Marketing Awards 2020. Here its team share the story of their success… The challenge Finding a good pair of tights is the UK’s biggest fashion dilemma. They dig in. They fall down. They tear. They sag around the knees. They develop holes in the toes. And, shockingly, our research has shown that nine out of ten British women say they can’t find a pair that fit. No wonder, when traditional tights vary only by height and not by width. For decades, this ‘one-size-fitsnone’ approach has excluded millions Read full story › Source: The Drum...
Read MoreBy Awards Analyst Permutive won the ‘Best Sell Side Innovation’ category at The Drum Digital Advertising Awards 2020 for its collaboration with The Financial Times. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project. The challenge The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. It topped a million subscribers in 2019 (some 75% of them digital), a year ahead of schedule – and has hefty ambitions moving forward. Operating a split revenue model, the FT does not rely on subscriber revenues alone: Read full story › Source: The Drum...
Read MoreBy Shawn Lim Amid the Covid-19 pandemic, consumers are searching for ports in the storm and for brands, that means established and trusted names are more important than ever. Mondelez‘s South East Asian marketing director tells The Drum what the company is offering consumers. Over the last few months of working from home and locked-down cityscapes, many consumers have turned to the culinary arts – trying out new recipes, baking new triumphs (or disasters) and generally cooking up a storm. The trend hasn’t gone unnoticed at Mondelez, one of the biggest makers of snacks, confectionary and beverages in the world. Nikhil Rao, the regional Read full story › Source: The Drum...
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