By Imogen Watson Despite store closures and lost sponsorship deals causing sales to nosedive, a big push into dynamic digital creative has helped lessen the blow for Adidas, which has seen e-commerce grow 93%. The Drum finds out how the sports giant adopted a personalisation-at-scale approach to keep its customers engaged online across its 160 markets. When Adidas announced that its Q2 revenue sales were down 34% it came as no surprise. At the height of the pandemic, 70% of its stores were closed, and it also lost out on sales from what promised to be a bumper summer of sport, including its Read full story › Source: The Drum...
Read MoreBy Shawn Lim Unruly has promoted its UK managing director Alex Khan to group managing director for its international business, handing him leadership of the Asia Pacific business. He will take over from Phil Townend, who was chief revenue officer for APAC, Middle East and Africa, who leaves the business after ten years, where he started as UK managing director. The new leadership comes at a time of great change for Unruly after Tremor International acquired the business from News Corp in January. Khan joined Unruly from Smaato in APAC and prior to moving back to the UK, had spent 15 years at companies Read full story › Source: The Drum...
Read MoreBy Jenny Stanley Typically, luxury brands run marketing campaigns all year round, with or without Covid-19 and lockdown. Consumers are willing to pay a premium price for these types of products for a reason – strong brand presence. A pandemic might slow the pace of people consuming luxury products in general, but they will ultimately return to pursuing their belief in those brands. The logic behind this applies to all brands, not just the luxury market. According to Venngage, 89% of marketers claim that brand awareness is their main goal. Strong brand recognition enables brands to lift sales, obtain loyal customers and raise Read full story › Source: The Drum...
Read MoreBy Stuart Pocock The rest of the world is starting to look for new agency partners but UK marketers are strangely reluctant to hold a pitch. Stuart Pocock, co-founder of The Observatory International, says it’s time to take off the brakes. Without question, 2020 will go down as the worst new business year on record for the communications world. But as the rest of the world starts to seek out new agency partners once more, the UK is still stuck in no-pitch mode. Evidence shows that there was a steady decline in the number of UK pitches in 2019 and Q1 2020 continued Read full story › Source: The Drum...
Read MoreBy Mark Fallows As the urgency to reduce carbon emissions hots up, Fabrica creative collective founder Mark Fallows offers five practical tips brands and agencies can take to play their part. As many of us basked in the sun at the start of August, scientists confirmed that the previous decade was the hottest ever recorded. This news is a timely reminder of the urgency to reduce carbon emissions and limit global temperature rise to the 2030 target of +1.5C if we are to avoid a predicted climate calamity. The 2015 Paris Agreement and the UN’s 2030 Agenda for Sustainable Read full story › Source: The Drum...
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