Typically, luxury brands run marketing campaigns all year round, with or without Covid-19 and lockdown. Consumers are willing to pay a premium price for these types of products for a reason – strong brand presence. A pandemic might slow the pace of people consuming luxury products in general, but they will ultimately return to pursuing their belief in those brands.
The logic behind this applies to all brands, not just the luxury market. According to Venngage, 89% of marketers claim that brand awareness is their main goal. Strong brand recognition enables brands to lift sales, obtain loyal customers and raise Read full story ›
Source: The Drum
Industry News
