By Jason Schlossberg As more people band together during the pandemic, brands need to be aware of the rise of the ‘pandemic pods’ — and design accordingly, says managing director at Huge, Jason Schlossberg. The Covid-19 crisis has motivated a massive movement of families, the likes of which we haven’t seen in the United States since The Great Migration. According to a Pew Research Center survey, about a fifth of US adults (22%) say they either changed their residence due to the pandemic or know someone who did. Of those adults who moved, 68% say they relocated to a family Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. In an effort to bridge the gender-gap that existed within cycling, Skoda UK enlisted its agency Ogilvy London to devise a campaign that would develop a community of women cyclists and grow the potential of the sport. Discussing the creation and the success of the resulting #thisisourtime campaign, which would go on to win at The Drum Awards for Social Media in the Most Effective Use of Group or Community category, are Jai Kotecha, managing partner, head Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak With its new global brand positioning, PokerStars, the online casino platform aspires for growth as it aims to expand as an entertainment platform beyond its core sports betting offer. PokerStars currently operates in over 40 markets, with the new positioning running initially across key markets such as Germany, France, Spain, UK, and Canada, and Portugal and with this launch comes the multi-channel ‘I’m in’ campaign that aims to promote three products: PokerStars, PokerStars Sports and PokerStars Casino. The latest 60-second TV advert communicates the company’s responsibility around creating a safe environment for its betting community, while also promoting its tools and features Read full story › Source: The Drum...
Read MoreBy Imogen Watson As the UK government dismantles Public Health England in lieu of a new agency focused on preventing pandemics, The Drum looks back at the world’s best public health campaigns from over the years. The UK’s health minister Matt Hancock yesterday (18 August) confirmed that Public Health England (PHE) was to be disbanded, announcing that Dido Harding, the Conservative peer who led England’s troubled track-and-trace system, will temporarily head up the new body called the ‘National Institute for Health Protection’. As the world continues to face the greatest public health challenge in recent history, the new agency will specifically deal Read full story › Source: The Drum...
Read MoreBy Shawn Lim British music journalism publication New Musical Express (NME) has increased its presence in Asia Pacific after launching into South East Asia. The launch into Singapore, Malaysia and the Philippines comes a year after NME launched in Australia in 2019. The website is owned by Bandlab Technologies in APAC. NME’s Asia headquarters will be in Singapore, with the regional editorial team led by Iliyas Ong, former editor of Time Out Singapore, alongside Karen Gwee, former editor of Bandwagon and writer at NPR. The editorial team in Singapore will manage journalists across Singapore, Malaysia and the Philippines. What will NME Asia do? The Asia site will Read full story › Source: The Drum...
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