By Shawn Lim Singapore Press Holdings (SPH) has retrenched a number of personnel in its advertising arm and magazines operations as the ongoing Covid-19 pandemic decimates advertising revenue. The media conglomerate will let go of 140 marketers and editorial personnel from its Media Solutions Division (MSD) and SPH Magazines, about 5% of the overall Media Group’s headcount, incurring retrenchment costs of approximately $8 million. “Subscriptions and readership of our news titles have increased since the onset of Covid-19. However, the economic downturn has significantly impacted our advertising revenue. A more integrated approach of producing and selling our content across our various platforms will Read full story › Source: The Drum...
Read MoreBy Tree Elven Lab-created meat alternatives by the likes of Beyond Meat, P.L.T. and Impossible Foods are gaining popularity and market share, even taking their place on fast food menus at Burger King and McDonald’s. Tree Elven, author and founder of ADDS at Addvertising.org, explores the meat-alternative dichotomy and how advertising helped build these brands. Quorn has been around since 1985, producing a meat substitute made from a fungus in its bid to reduce reliance on animal protein to feed the world. Fast-forward to 2020, and Britain’s Leeds-based Meatless Farm is stirring the pot with its attention-grabbing ‘Now, that’s a M…. F…. Read full story › Source: The Drum...
Read MoreBy Kevin Chesters Continuing his thoughts on what he’s learned during lockdown, Harbour’s strategy lead Kevin Chesters discusses why he thinks its important to keep it real when it comes to what’s placed in the background of video calls. Last month, I wrote about some of the ‘lessons of lockdown’ and some of the new behaviours I thought we should all keep from these months of virtual working. Now I want to delve a bit deeper into one lesson I think we should all adopt to ensure some positive mental health in the weeks ahead. Although things are far from ‘back to normal’ Read full story › Source: The Drum...
Read MoreBy Kenneth Hein ‘How does it work?’ offers an explanation of interesting MarTech tools in practice. Here we look at how Mowi, the world’s largest producer of Atlantic salmon, partnered with Evrythng to provide end-to-end supply chain visibility and 100% transparency into each salmon’s journey upstream and all the way to your house. Between the lack of transparency around farmed fish and the documented use of excessive chemicals, pesticides, and antibiotics — which contaminate our food and our environment – Mowi made the strategic decision to be proactive and head-off any consumer concerns or questions about the where it’s fish came Read full story › Source: The Drum...
Read MoreBy Shawn Lim The South China Morning Post’s (SCMP) decision to return to a subscription model after four years has sent a bold signal to publishers around that world that in-depth and responsible journalism needs to be paid for. According to experts, it also shows that advertising cannot be the only source of revenue. SCMP’s move confirms that subscription is the business model to build upon, no matter how tough that path may seem initially, Prantik Mazumdar, managing partner at Happy Marketer tells The Drum. “If people are willing to subscribe to Netflix, Prime and Spotify for entertainment, and Coursera and Udemy Read full story › Source: The Drum...
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