By Aoife McGuinness Sorry, but it’s time to talk about Christmas already. Aoife McGuinness, a neuroscience consultant at HeyHuman, explains why post-lockdown planning will be crucial for marketers to get inside customers’ heads if they are to make a success of a festive season like no other before it. Sorry for using the ‘C’ word. Last week in the UK we were still crowding the beaches, you couldn’t get a seat in a beer garden for love nor money and there wasn’t a fan or air con left on a shop shelf in a 50-mile radius. But we need to talk about Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Adland eco-group The Great Reset is calling on the creative industry to continue the environmentally positive patterns of lockdown life, by posing an ambitious creative brief. The creative brief has been written by BBH’s chief strategy officer, Will Lion, who stated “this might be the most important brief you ever work on”. The brief asks that the industry create to celebrate the accidental climate heroes of Britain and encourage them to make eco-conscious behaviour it a badge of honour. The Great Reset has also revealed a ‘media hamper’, which details media opportunities secured by Mindshare to showcase the winning Read full story › Source: The Drum...
Read MoreBy Toufic Beyhum Thanks to the pandemic, the world of work is changing – and it looks very different depending on where you’re based. In The Drum’s new series, Today’s Office, we ask adland to share what these new normal routines look like. This week, Advantage Advertising’s creative director Toufic Beyhum tells us how lockdown in Namibia was short-lived, and how he never became a fan of brainstorming on Zoom. I’m back at the office already, and have been since mid-April. Thank God! We only had a three week lockdown here, very early on in March, so I’m at my standing desk every day, overlooking Read full story › Source: The Drum...
Read MoreBy Shawn Lim Tech giants Apple and Google have removed video game Fortnite from their app stores after accusing the maker of the game, Epic Games, of violating their in-app payment guidelines. Epic Games, owned by Chinese gaming giant Tencent, was removed from Apple’s App Store and Google’s Play Store after Fortnite circumvented the in-app payment system to avoid hefty fees, instead encouraging users to pay Epic Games directly. Video of Nineteen Eighty-Fortnite – #FreeFortnite Loading… Apple currently takes a 15-30% cut of payments made inside apps. Apps that already have a credit card on file with iPhone customers and Read full story › Source: The Drum...
Read MoreBy Awards Analyst Moving Image & Content was highly commended in the Social Media Strategy category of The Drum Marketing Awards US 2020 with its March For Sisterhood campaign for Girls Who Code. Here, the team behind the entry reveal the challenges faced and strategies used to deliver this successful project. The challenge With over 41% of Gen Z posting their political thoughts on social media, it’s clear that activism is very much alive and well among this young generation. However, while Gen Z is clearly more interested in activism than ever, especially when it comes to helping each other, offline participation has Read full story › Source: The Drum...
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