By Rebecca Stewart It was early June when the World Bank first issued its prediction that the “swift and massive” shock of Covid-19 would plunge the global economy into a “severe contraction”. It forecast that the global economy would shrink by 5.2% in 2020, representing the deepest recession since WWII. Fast forward little over one month and numbers statistics are emerging from various markets that support this prognosis. The UK has officially entered its first recession in 11 years, with the economy shrinking 20.4% compared with the first three months of the year. In the second quarter of this year, the US Read full story › Source: The Drum...
Read MoreBy Shawn Lim Selfies are a cultural phenomenon fuelled by widespread social media usage, with more than half of all adults engaging in some form of photo editing before posting – driving rapid growth in the photo editing app industry. Chinese beauty tech platform Meitu, builds selfie enhancement beauty apps and social sharing platforms and claims it attracts 250 million monthly active users worldwide. It has been downloaded on 1.8bn unique devices. Meitu apps are particularly popular among women aged 18-35, with 6bn photos shared on Meitu apps every month, according to the company. Since expanding outside of its home market of China in 2014, Read full story › Source: The Drum...
Read MoreBy Awards Analyst IBM was highly commended in the ‘Best Social Good Campaign’ category at The Drum B2B Awards 2019. Here, the team behind reveals the challenges faced and the strategies used to deliver this successful project. The challenge IBM had a problem. Research showed we were losing the confidence of developers. They were consistently ranking us in the bottom 10, if at all, behind our competitors in: • Innovation • Open Source Support • Community Advocacy • Technical Prowess Humanity had a bigger problem. Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. The strategy We decided to hand over our code patterns Read full story › Source: The Drum...
Read MoreBy John McCarthy With the exception of cinema, the out-of-home (OOH) sector was the hardest hit by the pandemic downturn. In the last quarter, the Advertising Association and Warc expenditure report showed spend fell 70% and Nielsen pegged it at 85%. Here, The Drum asks OOH bosses about their long road to recovery. Billboards, or what specialists call OOH and DOOH (digital) ad inventory, relies on one-to-many impressions in high footfall areas. And in lockdown, that proved problematic. Lucrative city sites were ghost towns and marketing instead focused on personal and at-home devices where the public was spending more time. Shelleen Shum, the Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. To mark the 30th anniversary of The Louvre’s famous pyramid, Airbnb teamed with the Parisian gallery to run a competition which would see one lucky couple stay overnight alongside its world famous collection, which includes the Mona Lisa and the Venus de Milo. Statement sleepovers have become a semi-regular marketing tool for the online short-stay booking platform, which most recently began a competition for one couple to sleep over in the last Blockbuster store, located in Oregon, Read full story › Source: The Drum...
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