Posts made in September, 2020

on Sep 29, 2020

By Shawn Lim In Singapore, broadcasters and e-commerce platforms have been teaming up to keep customers engaged and excited during the pandemic. What can businesses elsewhere learn from their combination of shopping and showbiz? This year, Alibaba-owned e-commerce platform Lazada honoured Singapore’s National Day by staging a huge sale. Alibaba’s use of holidays to anchor sales events has been well covered, but Lazada innovated this year by roping broadcaster Mediacorp into the action in an e-commerce alliance. The partnership, for the recent National Day Mega Sale and 9.9 LazMall Big Brands Sale, is part of Mediacorp’s ongoing efforts to drive innovation, create greater value for Read full story › Source: The Drum...

on Sep 29, 2020

By Danielle Long In a year of seismic, all-encompassing change it’s easy to focus on the problematic and negatives elements the pandemic has had on brands. However, marketers who seize the opportunities and embrace the change as a positive, can and will prosper. That was the overarching theme of a recent roundtable of APAC marketing leaders hosted by The Drum and Salesforce. Keeping pace with digital acceleration “I’ll throw something a bit controversial out there,” says Siva Jayaraj, VP, head of marketing and events, Prudential Thailand. “I actually think that Covid is a great thing. I think the virus is horrible. I think people dying Read full story › Source: The Drum...

on Sep 28, 2020

By Kenneth Hein Teaching white privilege and unconscious bias are now grounds for termination, according to an executive order signed by President Trump. Here’s what you need to know. What has Trump signed? Lost within last week’s political hailstorm was a new executive order signed by President Trump that forbids agencies from participating in “divisive” diversity training. The executive order calls out government vendors who teach critical race theory, white privilege and unconscious bias. It states that such training that “promotes race or sex-stereotyping or scapegoating similarly undermines efficiency in federal contracting.” It threatens contracts may be “canceled, terminated, or suspended in whole or in part Read full story › Source: The Drum...

on Sep 28, 2020

By Danielle Gibson Mastercard’s Acceptance Street campaign was named as the winner of the Chair’s Award at this year’s The Drum Awards for PR, with the chairperson herself, Tamara Bennett, director of communications for Virgin Management, as “a piece of magic.” The award winning campaign, which proved highly popular with this year’s jury as well, ran last summer and saw a stand placed on the corner of Christopher Street and Gay Street in New York City featuring both street names and ten more below them in colorful letters, that read; ‘Lesbian,’ ‘Bisexual,’ ‘Transsexual,’ ‘Queer,’ ‘Intersex,’ ‘Asexual,’ ‘Non-Binary,’ ‘Pansexual,’ ‘Two Spirit,’ ‘+,’ and Read full story › Source: The Drum...

on Sep 28, 2020

By Danielle Long Brands are creating more content than ever. According to a study conducted by Forrester Consulting, three-quarters of marketers (77%) say they spend more time creating content than what they would prefer. However, with consumers demanding greater variety and relevance in the advertising messages they see online, marketers have little choice but to continue. The Drum and Celtra spoke to some of APAC’s marketing leaders to learn how marketers can scale these issues. As the pandemic accelerates, the time consumers are spending online is increasing, so too are the demands on marketers. From the ever-growing list of new channels to the different Read full story › Source: The Drum...