By Danielle Gibson 2020. Some say it’s a write off, but others believe it can be salvaged. Particularly for social purpose. Amid the pandemic, businesses are continuing to uphold values and giving the consumers what they want, brands with purpose and meaning. The Drum Awards for Social Purpose celebrate the people and brands, making a positive contribution through responsible marketing. This year’s judging panel sees Clare Phillips, head of social purpose at ITV who will take on the role as jury chair. There will also be experts from around the globe including; MilliporeSigma, Kyu, Goodvertising, Cultural Solutions Group, UM Worldwide, OMD, Dole Packaged Read full story › Source: The Drum...
Read MoreBy Shawn Lim In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the social network to tackle hate speech, damaging content and misinformation. This is part of the ongoing drive to improve brand safety online where brands enforce ethical whitelisting to ensure brand safety and pick the right partner or platform with their marketing investment. Rohan Lightfoot, chief growth officer for Asia Pacific at Mindshare believes ethical whitelisting can Read full story › Source: The Drum...
Read MoreBy Cari Kirby No, not that one, or the C-19 variety either. I mean the BIG one, that comes with tinsel and trees and swathes of red, white and green. I know it’s a little early but this year, more than ever, we need to be prepared for Christmas. I don’t mean personally – although there is a distant jangling of bells in the back of my brain that’s making me twitchy. We’ve heard of a few brands that are opening the war chests this year, seeking to capitalize on share of voice and market share after the pandemic. And the run-up to Christmas will be Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The out-of-home sector has undoubtedly been rocked by the Covid-19 pandemic. But there is still much about the medium to get excited by. Kevin Johnson, chief executive of Mediacom Canada and chair of The Drum Out of Home Awards supported by Alight Media, discusses his hopes for the sector. The Drum: What has the experience of lockdown been for you and the team at Mediacom? Kevin Johnson: Overall, our team is faring well, in spite of some of the challenges that we are all facing. You know, as we went through the first stage and the first few weeks Read full story › Source: The Drum...
Read MoreBy Mudit Jaju As Amazon moves into luxury retail, Wavemaker’s Mudit Jaju questions just whether this will be one step too far or another successful strategic shift by the online giant. In a move that perhaps surprised nobody, Amazon recently announced its first major foray into luxury with an invite-only store for Oscar de la Renta. And despite luxury having so far been the e-commerce giant’s white whale, Tmall’s Luxury Pavilion is proof that a marketplace can ‘get’ luxury – and only a fool would count out Amazon as a force to be reckoned with. If there is one thing it has Read full story › Source: The Drum...
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