By Emma Mulcahy Every year during the holiday season, we celebrate togetherness. It is this time of year that we dedicate ourselves to sharing special moments and experiences with loved ones; from sharing meals with one another, to Christmas shopping and watching classic films together. It’s the one time of year that differences appear to dissolve and for just that season, the same songs and stories mean something to us all. However, the holiday season for 2020 looks to be a bit different than those we’ve known before. With no idea of when Covid-19 will finally be under control, health and government authorities continue Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs With more and more people staying at home this summer and during the next winter vacations due to travel complications and regulations amid the ongoing coronavirus pandemic, there’s been a staycation boom as people choose to take a break closer to home. This has resulted in more people returning to the roads and also a window for brands to reach customers by trying to enrich these journeys with helpful information that can make consumers’ lives easier at such a difficult time. Waze, the navigation map and traffic app, is uniquely placed to tap into this climate, with the tech brand’s Waze Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Almost every week in 2020, a brand has been proclaimed “cancelled” by the internet. In a world where outrage travels fast on Twitter, the sharp edge of activism is no longer reserved for just oil brands or big tobacco. So what’s now expected of advertisers that find themselves in the midst of a crisis? What do Jo Malone, Soul Cycle, L’Oreal, HSBC and Oatly have in common? In the the past year alone, all these brands have found their named attached to the #cancelled hashtag on Twitter. Jo Malone was the most recent. This week it faced accusations of racism and lost Read full story › Source: The Drum...
Read MoreBy Open Mic It’s fair to say no one was expecting the massive disruptions brought on by the Covid-19 pandemic. From the way we shop to where we eat, the crisis has left a lasting impact on UK consumers and the high street alike. This unprecedented upheaval meant the quick-service restaurant industry had to reinvent itself to continue engaging with customers – with many relying on food delivery services like UberEats or Deliveroo to satisfy diners who could no longer drop by for a quick bite. Now that lockdown’s been lifted and restrictions eased, the race to drive diners back into restaurants is on. Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. The latest installment tells the story of how Unilever skin cream brand Simple teamed with the world’s biggest girl band Little Mix to fight back against social media trolls and help those affected by relaying their own experiences of dealing with online hate too. The campaign from TMW Unlimited saw the brand team up with Ditch the Label as well in an effort to help teens who are affected by online bullying. Graeme Noble, chief creative officer Read full story › Source: The Drum...
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