Posts made in October, 2020

on Oct 22, 2020

By Imogen Watson 2020 pulled the rug out from under society’s feet – and now it’s time to restart, rebuild, reset from scratch. As part of The Drum’s Agencies4Growth festival, ad experts have shared their thoughts on how agencies can drive sustainability conversations in a post-pandemic world. Across the globe, 2020 has been an unsettling time, and a period of change that has forced us all to stop and reflect. Slowly but surely, the world is now piecing itself back together, but what will this brave new world look like? The pandemic has doubtless heightened environmental awareness, making people more conscious of how Read full story › Source: The Drum...

on Oct 22, 2020

By Imogen Watson Despite diversity and inclusion initiatives, the workplace is still a hostile environment for millions of people. As part of The Drum’s Agencies4Growth festival, ad veterans Sue Unerman and Kathryn Jacob sat down to discuss their new book, which tackles belonging in the workplace and offers practical advice on how to overcome barriers. You’re more likely to become a chief exec if you’re called Steve, than if you have a uterus. Women and minorities make up only 34% of the boards of Fortune 500 companies. One in three of the working population in the UK feel they don’t belong in work. The Read full story › Source: The Drum...

on Oct 22, 2020

By amit bapna In a trendsetting movement, The Advertising Standards Council of India (ASCI) has announced a framework for Covid-19 related advertising. The advisory has been laid down by the leading Indian self-regulatory body, to safeguard consumers from a slew of misleading pandemic-related claims that many brands might be making. The move announced by ASCI, could have far-reaching implications in providing the necessary guard-rails, especially in the current vulnerable situation. The key caveats of the new advisory include: Claim on virus removal Brands have been advised to avoid claiming destruction or removal of any virus other than coronavirus (Covid-19) in order not to violate Read full story › Source: The Drum...

on Oct 21, 2020

By Open Mic S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend. With retail spending expected to grow between 1 and 1.5% this holiday season, it has become more important than ever to ensure advertising investments are being targeted at the right areas, boosting consumer spending and delivering a measurable return on investment. Retail Analytics was designed to support retailers by Read full story › Source: The Drum...

on Oct 21, 2020

By Shawn Lim South East Asia’s fast-growing markets offer new talent and lessons for marketers elsewhere. The region‘s top talent tells The Drum what the rest of the world is missing. Speaking to The Drum during The Drum’s Agency 4 Growth Festival, Prashant Kumar, the founder of Entropia in Malaysia, says that after Singapore, Malaysia has the second-highest penetration of smartphones, and almost any other digital behavior. He points out some of the first unicorns in South East Asia (SEA), such as Grab, were born in Malaysia. However, in the agency world in the last five years, Kumar notes that half a dozen global Read full story › Source: The Drum...