Posts made in October, 2020

on Oct 23, 2020

By Emma Mulcahy Verizon Media is trapping people in a creepy laboratory this Halloween as part of an immersive theatrical thriller made for the internet. Giving an insight into a virtual future powered by next-generation technology and supercharged by 5G, Immersion 2021 is a virtual event with a Halloween escape room experience created by the technology company’s Ryot Studio team in partnership with award-winning immersive theatre company Swamp Motel and experiential and digital agency MVRK. Participants will be trapped in a virtual room and left to explore 3D spaces, inspect items, listen to audio and discover video files or access the open web in order Read full story › Source: The Drum...

on Oct 23, 2020

Stand in the aisles where vitamin-based supplements and remedies are found and you’ll see a picture that has barely changed since the early 1990s. Indeed, the entire system of recommended daily vitamin intake dates back to post-war food shortages and dietary deficiencies of the time. Very little science or product development has been done on how best to optimise our bodies – and our immune systems – for today’s challenges. Founder Sunna van Kampen soft-launched Tonic Health just over a year ago, at a time when nobody had any idea just how unique – and acute – those challenges were about Read full story › Source: The Drum...

on Oct 23, 2020

By John McCarthy Procurement is often a dreaded word for agencies – but it needn’t be. As part of The Drum’s Agencies4Growth festival, Trinity P3’s Julian Barrans and Essence’s Alex Woodford explained how the two sides can strike up a mutually beneficial relationship and even ditch the pitch. The relationship between agencies and procurement teams is often depicted as a culture clash between creative free spirits and hard-nosed pragmatists. As Alex Woodford, vice president, client partner, APAC at Essence, put it: “Some agencies will think procurement will hold up the process, make us do more, jump through more hurdles, or slow things Read full story › Source: The Drum...

on Oct 23, 2020

By amit bapna In a post-Covid-19 world, consumers expect brands to act like experts, be more empathetic and contribute towards their mental and emotional well-being, as per the findings of the ‘Meaningful Brands 2020’ study (Covid edition) by Havas Group India. The global study was conducted across 5 markets – India, Singapore, Indonesia, Philippines & South Korea – with the idea of identifying the meaningful shifts across APAC. What were the findings? High level of optimism in India – As per the findings, India is one of the most optimistic countries in APAC. 53.3% of consumers in India (Versus APAC average of 39%) show an Read full story › Source: The Drum...

on Oct 22, 2020

By John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. John McCarthy here. I’m just back from a birthday bash break. This week I disengaged with the media; except games, Netflix, TV and live sports, podcasts, radio, social networks and messaging apps. I confess: the digital detox didn’t go so well, but the resulting failure did get me to think about how content attracts my constant attention. This week, there were scarce few seconds I wasn’t met with a screen and an ad. And that Read full story › Source: The Drum...