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Nightmares are loose as Verizon launches virtual immersive experience for marketers

on Oct 23, 2020 | 0 comments

By Emma Mulcahy

Verizon Media is trapping people in a creepy laboratory this Halloween as part of an immersive theatrical thriller made for the internet.

Giving an insight into a virtual future powered by next-generation technology and supercharged by 5G, Immersion 2021 is a virtual event with a Halloween escape room experience created by the technology company’s Ryot Studio team in partnership with award-winning immersive theatre company Swamp Motel and experiential and digital agency MVRK.

Participants will be trapped in a virtual room and left to explore 3D spaces, inspect items, listen to audio and discover video files or access the open web in order Read full story ›

Source: The Drum