Posts made in December, 2020

on Dec 10, 2020

By Barry Ennis Barry Ennis, a career coach at NABS, relays his experience of stress psychosis and his road to recovery after a period of extreme burnout. I used to work in TV where I had a classic experience of stress, responding in negative ways such as drinking and eating too much. Unfortunately, that’s a fairly traditional burnout story. But this year something different happened. March was traumatic – lockdown 1.0 happened, a friend of mine attempted suicide, a neighbour was mugged, there was violence in my neighbourhood and all I could see around me was despair. I convinced my partner Rob to Read full story › Source: The Drum...

on Dec 10, 2020

By Danielle Gibson Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. Last year, Tena and Zenith Media decided to change perceptions and taboos around female incontinence. In the UK, over one-third of women over the age of 35 suffer from this. In this video, find out how this brand and agency made a disruptive shift from private to public media by successfully launching a groundbreaking new product and growing the bladder weakness product category by 73%, breaking down outdated taboos. Ingrid Leddin, business director at Zenith Media, talks through Read full story › Source: The Drum...

on Dec 9, 2020

By Imogen Watson This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week. Welcome to ‘A Week in Creative’, a handpicked selection of the most interesting campaigns to come out of The Drum’s Creative Works in the past week. If this list doesn’t quench your creative thirst, then please visit the ‘A Week in Creative’ hub. What the cluck? Video of A Recipe for Seduction | Premieres December 13th | Presented by Kentucky Fried Chicken | Lifetime Loading… A lot of odd Read full story › Source: The Drum...

on Dec 9, 2020

By John McCarthy As video games go, Football Manager is a niche title. For the uninitiated, the game allows players to step into the tracksuit of Ole Gunnar Solksjaer or the waistcoat of Gareth Southgate, taking their team of choice to the top of the world’s most popular sport. But it’s long enjoyed a dominant position in that niche – and in recent years, has occupied a position in the dugout of football fan culture. As such, there’s lessons for marketers, in its ascendance to category leader at the expense of a close rival, and in how established media properties can keep innovating and Read full story › Source: The Drum...

on Dec 9, 2020

By Elspeth Cheung China’s brand landscape has transformed dramatically in the last 10 years. As the economy rebalanced from production to consumption, Chinese consumers became the most sophisticated on the planet. During this time, the country’s most valuable brands – as ranked by BrandZ – grew their value 225%, twice as fast as the highest-performing global brands. However, while they’ve become firmly embedded in national life, they must now work on their differentiation to gain strength overseas. Material wellbeing remains a priority for Chinese people, but wellness, new experiences and higher-order emotional needs have risen in importance – especially in the pandemic era. These Read full story › Source: The Drum...