Posts made in December, 2020

on Dec 4, 2020

By John McCarthy It was the year without holidays. But despite horizons being confined to their living rooms, consumers haven‘t lost their wanderlust. The Drum explores how top travel marketers are ‘rebooting‘ the sector to get you back on a sandy beach as soon as it is safe. The travel industry is facing financial ruin. But also, it is restricted from doing its immense social good in helping people rejuvenate and explore. It won‘t be for much longer. Recent McKinsey research has revealed a few new trends. Travel demand was recovering even before news of a vaccine – but many face the reality of Read full story › Source: The Drum...

on Dec 4, 2020

By Shawn Lim You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re talking about Singtel’s Christmas advert with a different take. The Singapore-based telco has shifted from its usual emotional storytelling videos for its annual Christmas videos for 2020. Instead of buskers dressed as Santa Clauses and errant teenagers, this year the telco is showcasing how it is helping senior citizens make sense of the digital world. Three seniors are featured in the video, namely Aunty Read full story › Source: The Drum...

on Dec 3, 2020

By Eleanor Lim The Drum Awards for Experience recognise the marketers whose campaigns lift their message off the page and bring it to life. By creating immersive and unusual experiences, advertisers can connect with their audience in the most memorable way. And while this has been a tumultuous year for live events, the industry has shown itself to be agile and resourceful in rising to the challenge. The Drum is proud to present these awards in partnership with Winmo. The winners were announced in a virtual ceremony on Wednesday 3 December, but you can watch the full video below if you missed it. <iframe src="https://player.vimeo.com/video/486624929" Read full story › Source: The Drum...

on Dec 3, 2020

By amit bapna Leading Indian food delivery brand Swiggy evolved its model during the pandemic lockdowns to keep pace with the ongoing shift in consumer mindset, and brought the focus on building trust and reassurance contextually for the category. The company decided on “being there for anything the consumers needed right from sanitizers to pizzas”, says TS Srivats, vice president, marketing, at Swiggy, while sharing the brand journey in the last few months. The lockdown during the last few months brought mixed news for food delivery brand Swiggy. While the early months of Covid-19 were an intense phase with the brand trying to Read full story › Source: The Drum...

on Dec 3, 2020

By Ellen Ormesher You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we take a look at a festive offering from Now TV, which riffs on a famous scene from the popular Christmas film, Love Actually. Martine McCutcheon stars in a promotional campaign for Now TV’s ‘Greetings Gram’ service, which sees her recreate a famous scene from the seasonal favourite film, Love Actually. The campaign is in service of Now TV’s ‘Greetings Grams’, which aim to spread Christmas cheer to friends Read full story › Source: The Drum...